Advertising and Integrated Brand Promotion | 10th Edition

Angeline Close Scheinbaum

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Available March 9, 2026

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ISBN-13: 9798214524375

MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics, making it easier for you to track progress, identify learning gaps and support every student. With it, students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support to help them build confidence, master course concepts and build real-world skills. Use MindTap for Scheinbaum's "Advertising and Integrated Brand Promotion" includes seamless access to AdSims simulation activities -- no additional code needed!

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"Advertising and Integrated Brand Promotion," 10th Editon, offers an efficient, ready-to-teach package with updated coverage of the modern advertising landscape. Instructors gain a text that integrates generative AI across all IBP areas, along with fresh insights on connected TV, entertainment marketing, experiential branding and agency consolidation. The book blends scholarship with real industry practice, emphasizing consumer insights, cultural perspectives and current tools used by agencies. New examples from brands like Apple, Fenty, Coca‑Cola and Target keep concepts relatable for students. MindTap resources seamlessly integrate into LMS platforms to save faculty time and streamline course prep. Instructors adopt this book for its contemporary relevance, research grounding and complete teaching support.