Advertising and Integrated Brand Promotion | 8th Edition

International MindTap Marketing for O’Guinn/Allen/Close Scheinbaum/Semenik's Advertising and Integrated Brand Promotion, 8th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap propels students from memorization to mastery. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. The outcome-driven application helps you challenge every student, build their confidence, and empower them to be unstoppable. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.

MindTap Marketing for O’Guinn/Allen/Close Scheinbaum/Semenik's Advertising and Integrated Brand Promotion, 8th edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Quiz questions for each chapter, case studies, homework assignments, Ad Age assignments and video assessments provide opportunities for students to reinforce their learning and think critically about key advertising concepts. Easily customize your course to emphasize the most important topics, and add your own material or notes in the eBook.