BCOM | 11th Edition

Carol M. Lehman/Debbie D. DuFrene/Robyn Walker

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ISBN: 9780357901328

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MindTap for Lehman/DuFrene/Walker's BCOM, 1 term Instant Access ISBN: 9780357901250

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MindTap for Lehman/DuFrene/Walker's BCOM, 1 term Instant Access

ISBN-13: 9780357901250

MindTap for Lehman/DuFrene/Walker’s BCOM, 11th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.

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About This Product

Introduce an efficient communication strategy-focused approach to business communication with Lehman/DuFrene/Walker's unique BCOM, 11E. Based on ongoing research into student workflows and learning preferences, BCOM combines an engaging printed text or interactive eBook with MindTap digital solutions. Your students master today's business communication concepts and skills while MindTap keeps learners focused, holds them accountable for course material and challenges them to apply what they have learned. This edition also includes an Aplia-powered grammar diagnostic tool and effective "Learn It" and "Apply It" assessments in each chapter to build student skills and confidence. Updated, visually engaging content and study tools help students better understand current business communication concepts and skills. This proven student-driven approach within BCOM and MindTap powers your students from memorization to mastery of today's most important business communication skills.