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Business Communication: Process and Product, Eighth Brief Canadian Edition, the most up to date and best researched text on the market, prepares students for a career in an increasingly digital and complex mobile, social, and global workplace. Students are introduced to the various recursive steps (process) in creating effective business documents (product). They are equipped with the skills that will meet their future employers’ expectations, such as written and oral communication skills, critical thinking and analytical reasoning, and ethical decision making. The eighth Canadian edition includes interactive student resources and comprehensive coverage of workplace technology. This innovative coverage enhances the hallmark features of this textbook: the 3-x-3 writing process, Canadian case studies, and abundant use of model documents. With new Canadian case studies, concept checks, examples, and references, this new edition’s content is even more relevant.
