Strong human resources offer companies a competitive advantage. In today\u2019s dynamic and fast-paced world, HR programs need to be aligned to ensure that all the top talent in a company is not only compensated fairly but also receives all the leadership and development programs that it needs to meet the changing demands of the business. This case study demonstrates how Rogers Communications Inc. can gain a competitive advantage by aligning its workforce strategy with its corporate strategy for dealing with expected labour shortages.
