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Entrepreneurship: Ideas in Action, 6th Edition

Cynthia L. Greene

  • Copyright 2017
  • {{checkPublicationMessage('Published', '2016-01-01T00:00:00+0000')}}
Starting At $77.95 See pricing and ISBN options
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Students: Buy now
Entrepreneurship: Ideas in Action 6th Edition by Cynthia L. Greene
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Overview

High School students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included.

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Meet the Authors

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Cynthia L. Greene

Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.

What's New

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  • New! MindTap® personalized online experience with relevant assignments that guide students to analyze, apply, and improve thinking, allowing you to measure skills and outcomes with ease.
  • New! Capstone project at the end of the book expands on the Build Your Business Plan Project activities that help students develop a complete business plan.
  • An Essential Question has been added to each lesson opener. This question frames the main idea that students will explore in the lesson. An answer will appear on the lesson Assessment page.
  • Learning Objectives connect the chapter coverage from beginning to end. Learning objectives are identified at point of introduction and in the end-of-lesson and end-of-chapter assessments, making it easier for students to stay on track and focus on what is important.

Features

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  • Business Plan: Coverage of a business plan is introduced early in the text and includes Build Your Business Plan Project activities that help students develop a complete business plan by the end of the text.
  • Ideas in Action: Found in every chapter opener, Ideas in Action offers thought-provoking real-world stories of successful young entrepreneurs that help introduce the important concepts of the chapter. Business organizations and some legislatures are now emphasizing the success of young entrepreneurs.
  • Develop Your Reading Skills: Brief exercises to reinforce reading skills, provides questions for students to think about as they read the chapter. This feature can be used as an aid in ELS proficiency.
  • Sharpen Your 21st Century Entrepreneurial Skills: Offers 21st Century skill-building information with questions that help encourage critical thinking.
  • Planning a Career In: Focuses on career preparation and ties in with the Career Clusters, increasing the emphasis on career investigation and encouraging students to start thinking about a career choice.
  • Winning Edge: Activities in each chapter prepare students for BPA, DECA, and FBLA competitive events.

Table of Contents

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1. Should You Become an Entrepreneur?
2. Entrepreneurs in a Market Economy.
3. Develop a Business Plan.
4. Identify and Meet a Market Need.
5. Market Your Business.
6. Distribution, Promotion, and Selling.
7. Select a Type of Ownership.
8. Locate and Set Up Your Business.
9. Plan and Track Your Finances.
10. Operations Management.
11. Human Resource Management.
12. Risk Management.
13. Management for the Future.
Glossary.
Index.

Compare Buying Options

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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 0357701186
  • ISBN-13: 9780357701188
  • RETAIL $77.95

  • ISBN-10: 1305653068
  • ISBN-13: 9781305653061
  • RETAIL $190.95

  • ISBN-10: 1111426945
  • ISBN-13: 9781111426941
  • RETAIL $228.95
Instructor Next Steps
Students: Buy now

Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

Principles of Business

ISBN: 9781111426941
PRINCIPLES OF BUSINESS, Eighth Edition, provides complete instruction in business concepts and skills students need in today's competitive environment. This market-leading introductory business text offers extensive coverage in major business concepts, such as finance, marketing, operations, and management. Students gain valuable information and skills for the workplace, as well as preparation for success in competitive events, such as DECA, FBLA, and BPA.