Debra Zahay/Mary Lou Roberts
NEWER EDITION AVAILABLE
Copyright 2018 | {{checkPublicationMessage('Published', '2018-08-22T00:00:00+0000')}}
Copyright 2018 | {{checkPublicationMessage('Published', '2018-08-22T00:00:00+0000')}}
Access until March 31, 2027
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Copyright 2018 | {{checkPublicationMessage('Published', '2018-08-22T00:00:00+0000')}}
Access until March 31, 2027
{{getPriceWithCurrency("77.95", "$")}}
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About This Product

INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.