Managing in a Global Economy | 2nd Edition

About This Product

Written specifically for MBA students, this Second Edition of MANAGING IN A GLOBAL ECONOMY: DEMYSTIFYING INTERNATIONAL MACROECONOMICS provides a strategic business focus and presents macroeconomics in the context of models for decision-making. With focused business applications, concrete business examples, and an approach to macroeconomic theory via markets, Marthinsen demonstrates how macroeconomics can help leaders make better business decisions. The book helps students grasp practical "big picture" concepts, nurtures an understanding of what causes macroeconomic variables to change, and relates these changes to issues confronting managers. Marthinsen integrates the three major macroeconomic sectors (the real goods market, real loanable funds market, and foreign exchange market) in a user-friendly way. Liberating readers from dry, overly complex macroeconomic models, Marthinsen uses theory only as a means to an end for practical understanding and includes a minimum of math. Real world business examples show how economic shocks, such as monetary and fiscal policies or shifts in international capital flows, affect management decisions. Keeping readers visually engaged with strategic use of figures, tables, charts, and illustrative exhibits, MANAGING IN A GLOBAL ECONOMY emphasizes the interaction among markets and equips MBAs with a macroeconomic perspective that will last (and be used) for years.