Business, First Canadian Edition, is a digital learning solution for the Introduction to Business course that presents concepts in a way that resonates with the needs of today’s learners. In response to the feedback gathered through a variety of focus groups and reviews by Canadian students and educators, Business 1CE is an innovative digital learning experience that contains the comprehensive content instructors require, delivered in an engaging manner for students. Within MindTap, students are encouraged to learn the core concepts through readings; interactive, media-rich activities; and concept videos. Students then can apply what they have learned through scenario-based application activities and review quizzes. Their work culminates in a business plan that is built as they move through the content. Business, First Canadian Edition, engages students to learn, provides the opportunity to apply their knowledge, and ultimately builds confidence leading to student success.
