Louis E. Boone
After a long and distinguished career, Dr. Louis E. "Gene" Boone passed away just before the publication of the 13th Edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama and other schools in the U.S., Australia and Europe were fortunate to be influenced by Dr. Boone's insights. Many marketing instructors knew Dr. Boone through his prominent career and remember the numerous, significant contributions he made to business education. Dr. Boone served as a pioneer in the marketing discipline and was, arguably, the most creative business writer of his generation.
David L. Kurtz
David L. Kurtz has taught at a number of major U.S. and foreign universities, and collaborated on writing best-selling books with Louis E. Boone. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. Dave has lectured extensively throughout North America, Europe, Asia, and Australia.Dave attended Davis & Elkins College in Elkins, West Virginia for four years, and was then accepted by the graduate business school at the University of Arkansas, where he met Gene Boone. Gene and Dave became longtime co-authors; together they have produced more than 50 books. In addition to writing, Dave and Gene have been partners in several entrepreneurial ventures.
Dr. Kim Snow
Dr. Kim Snow is an associate professor of marketing at York University in Toronto. Dr. Snow received her MBA and PhD from the University of Bradford, U.K., and her Diploma in Business Administration from Wilfrid Laurier University. She has been a member of the faculty at York University since 1992. She has published numerous articles in the area of service marketing, service quality, customer satisfaction, and marketing research. She has been faculty advisor for the American Marketing Association Student Chapter at York University and has been a judge on several student chapter competitions. She has been a member of the Editorial Advisory Board and Internet Editor for the Managing Service Quality Journal. Prior to joining York University, Kim spent 17 years working in the financial services industry.
