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MindTap Introduction to Business, 1 term (6 months) Instant Access for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition

William M. Pride, Robert J. Hughes, Jack R. Kapoor

  • Copyright 2017
  • {{checkPublicationMessage('Published', '2016-01-15T00:00:00+0000')}}
Starting At $99.95 See pricing and ISBN options
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MindTap Introduction to Business, 1 term (6 months) Instant Access for Pride/Hughes/Kapoor's Foundations of Business 5th Edition by William M. Pride/Robert J. Hughes/Jack R. Kapoor
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Overview

MindTap Introduction to Business for Pride/Hughes/Kapoor’s Foundations of Business, 5th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. MindTap includes a progression of content that makes business relevant, is interactive, and helps elevate critical thinking. From company case videos to scenario-driven assignments, MindTap complements your course. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.

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Meet the Authors

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William M. Pride

William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his PhD from Louisiana State University. In addition to this text, he is the co-author of CENGAGE LEARNING'S BUSINESS text, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Dr. Pride’s research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes

Robert J. Hughes received his Ph.D. from the University of North Texas with an emphasis in business administration and college instruction. He has taught introduction to business courses for more than 35 years, both on campus and online for Richland College -- one of seven campuses that are part of the Dallas College District. Dr. Hughes has also taught accounting, personal finance, small business management and business mathematics. In addition to FOUNDATIONS OF BUSINESS, he has authored college textbooks for personal finance and business mathematics. He has also served as a content consultant for two popular national televisions series -- "It’s Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." In addition, Dr. Hughes served as lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment advisor to individuals, businesses and charitable organizations. Dr. Hughes is the recipient of three different teaching in excellence awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There’s nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only additional academic courses, but also life in the real world."

Jack R. Kapoor

Jack R. Kapoor holds an Ed.D. from Northern Illinois University. He has been a professor of business and economics in the business and technology division at the College of DuPage, where he has taught introduction to business, marketing, management, economics and personal finance for more than 40 years. Dr. Kapoor previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business and other colleges. Dr. Kapoor is a recipient of the Business and Technology Division’s Outstanding Professor Award. He has also served as an assistant national bank examiner for the U.S. Treasury Department and has worked as an international trade consultant for Bolting Manufacturing Co., Ltd. in Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS. He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business and the Chicago Tribune. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist and communist countries.

Features

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  • MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work.
  • Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.
  • Save students money in their course materials with a single destination that reflects exactly what’s important to you, the instructor.
  • Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course.
  • With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing.
  • Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Empower students with the information to know where they stand at all times—both individually and compared to the highest performers in class within the student view of the Progress App.
  • Engage students with course material specially customized for them by you streamlined in one proven, easy-to-use interface.
  • StudyHub is one-stop-studying tool that allows you to deliver important information and empowers your students to personalize their experience. Share content from the MindTap Reader and create notes and study guides to help students focus and succeed.
  • The Message Center app helps you to quickly and easily contact students directly from the MindTap platform. Any message posted in the Message Center is communicated directly to each student enrolled in the course via the communication medium designated by the student.

Table of Contents

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LEARNING PATH:

Watch and Weigh In: Students follow the story of a startup company, Urban Farmz, and the various challenges they face as they grow. After watching a short video relating to each chapter, they answer an opinion polling question and see how their choice stacks up against others in their class, school, and across the country.

eBook for Foundations of Business 5e: The acclaimed MindTap Reader boasts a multimedia rich experience with tagged note-taking, highlighting and bookmarking for easy study guide creation.

Concept Checks: Auto-graded multiple-choice questions test students throughout each chapter to see if they are understanding each learning objective.

Video Quiz: Students watch a video related to each chapter’s topics and answer multiple choice questions throughout to test their understanding of the concepts.

Chapter Assignment: Each chapter has an assignment made up of multiple choice and fill-in-the-blank questions.

In the News: Each chapter has a unique RSS feed that pulls current-event articles from the Cengage Introduction to Business KnowNow Blog that relate chapter topics to real-world content.

Study Tools: Students will find flashcards, lecture slides and two practice quizzes for each chapter within the study tools folder.

Write Experience: These activities allow students to improve their writing skills while demonstrating an understanding of chapter concepts.

Video Activity: Each part ends with a video activity within YouSeeU, a program that allows students to record presentations, complete role play activities, and complete peer reviews, all submitted within MindTap.

You Make the Decision: These interactive scenarios allow students to use their business knowledge in situations that change with each decision they make.

Running a Business: Students get an insider’s perspective of Cincinnati-based Graeter’s, a specialty ice cream retailer, through a video case and details of their day-to-day business operations.

Building a Business Plan: At the end of each part, students are walked through one aspect of building a business plan.

Compare Buying Options

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305511530
  • ISBN-13: 9781305511538
  • RETAIL $99.95

  • ISBN-10: 1337299146
  • ISBN-13: 9781337299145
  • RETAIL $129.95
Instructor Next Steps
Students: Buy now

Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

MindTap Introduction to Business with Live Plan, 1 term (6 months) Instant Access for Pride/Hughes/Kapoor's Foundations of Business

ISBN: 9781337299145
MindTap Introduction to Business with Live Plan for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize key topics, and add your own material. This MindTap also provides with access to LivePlan, a powerful interactive online tool that walks students step-by-step through building a business plan. This ability to build a business plan from the ground up will benefit future entrepreneurs and business leaders throughout their careers.

FOR STUDENTS

MindTap Introduction to Business with Live Plan, 1 term (6 months) Instant Access for Pride/Hughes/Kapoor's Foundations of Business

ISBN: 9781337299145
MindTap Introduction to Business with Live Plan for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize key topics, and add your own material. This MindTap also provides with access to LivePlan, a powerful interactive online tool that walks students step-by-step through building a business plan. This ability to build a business plan from the ground up will benefit future entrepreneurs and business leaders throughout their careers.