MindTap Marketing, 1 term (6 months) Instant Access for Lamb/Hair/McDaniel's Marketing | 12th Edition

Charles W. Lamb/Joe F. Hair/Carl McDaniel
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MindTap Marketing, 1 term (6 months) Instant Access for Lamb/Hair/McDaniel's Marketing ISBN: 9781285381954
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About This Product

MindTap is a fully online, highly personalized learning experience built upon Cengage Learning content. MindTap combines student learning tools - readings, multimedia, activities and assessments - into a singular Learning Path that guides students through their course. Instructors personalize the experience by customizing authoritative Cengage Learning content and learning tools, including the ability to add their own content in the Learning Path via apps that integrate into the MindTap framework seamlessly with Learning Management Systems.