MKTG | 5th Edition |

Charles W. Lamb/Joe F. Hair/Carl McDaniel/Marc Boivin/David Gaudet/Kim Snow
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Product cover for MKTG 5th Edition by Charles W. Lamb/Joe F. Hair/Carl McDaniel/Marc Boivin/David Gaudet/Kim Snow
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ISBN: 9781774747193
Access until June 19, 2026
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MindTap Instant Access (12 Months/Multi Term) for Lamb's MKTG

MindTap Instant Access (12 Months/Multi Term) for Lamb's MKTG

ISBN-13: 9780176910143
MindTap is the digital learning solution that powers students from memorization to mastery. It gives instructors complete control of their course—to provide engaging content, challenge every individual, and build student confidence. Instructors can customize interactive syllabi to emphasize priority topics as well as add their own material or notes to the ebook as desired. This outcome-driven application gives instructors the tools needed to empower students and boost both understanding and performance.
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About This Product

MKTG, Fifth Canadian Edition, provides Introduction to Marketing students with an engaging learning experience. The growth of this text over the last 10 years has been shaped not only by reviews from instructors teaching the course, but also by focus groups with over 400 students. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks of MKTG that students consistently comment they like the most. Within this thoroughly revised and updated edition, we have included over 175 new photos and figures, new feature boxes, and a new continuing case featuring Canadian company, Awake Chocolate. With MKTG, Fifth Canadian Edition, students not only learn the fundamentals of Marketing, but they also develop their soft skills, better preparing them for their careers!