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MindTap for Guffey/Loewy's Business Communication: Process & Product, 1 term Instant Access, 10th Edition

Mary Ellen Guffey, Dana Loewy

  • Copyright 2022
  • {{checkPublicationMessage('Published', '2021-03-01T00:00:00+0000')}}
Starting At $100.00 See pricing and ISBN options
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MindTap for Guffey/Loewy's Business Communication: Process & Product, 1 term Instant Access 10th Edition by Mary Ellen Guffey/Dana Loewy
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Overview

MindTap for Guffey/Loewy's, Business Communication: Process & Product, 10th Edition combines your chosen textbook content with interactive activities to practice communication skills online. The \"Why Does [Topic] Matter to Me?\" activity shows students the relevance of each unit by connecting their experience to their future career success. \u201CLearn It\u201D modules cover the basic concepts for each learning objective through digestible video tutorials. \"Apply It\" activities include a comprehensive Chapter Assignment in Aplia and video activities, which challenge students to apply their communication skills in real time. A comprehensive Grammar/Mechanics Diagnostic provides an opportunity to assess students\u2019 basic language skills with custom reports about their proficiency in each area.\n\nMindTap gives you control of the textbook content and learning experience while helping you and your students work efficiently. Customize the order in which the chapters are presented, emphasize the most important topics for your students, and add your own material or notes in the ebook.

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Meet the Authors

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Mary Ellen Guffey

As a dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills.

Dana Loewy

Dana Loewy taught business communication at California State University, Fullerton for two decades, introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Loewy is also a business etiquette consultant certified by The Protocol School of Washington who occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. She holds a master’s degree from Bonn University, Germany, and earned a doctorate in English from the University of Southern California. Before co-authoring books with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students. ​

Features

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  • MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones, so they can learn on their terms.
  • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
  • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
  • The newly designed Grammar & Mechanics Diagnostic provides an opportunity to assess students’ basic language skills with custom reports about their proficiency in key areas. From there, you can assign or direct students to tutorial activities and further practice as needed – all in addition to the practice consistently embedded throughout the course.
  • New "Why Does [Topic] Matter to Me?" activities introduce each new unit and showcase the relevance of the material to come -- piquing students' interest and drawing the connection between communication skills and career readiness in an engaging way.
  • New "Learn It" modules engage students in a formative learning activity, promoting active recall of key chapter concepts by focusing on one objective from the chapter at a time with a brief video summary, asking questions to ensure comprehension, and delivering immediate guidance in the feedback.
  • "Apply It" activities include a comprehensive, applications-focused chapter assignment with randomized content, ensuring each student has a unique assignment to challenge their knowledge of communication concepts in context. Here you'll also find skills-based activities like oral communication activities that ask students to put what they've learned into practice!

Table of Contents

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UNIT I: COMMUNICATION FOUNDATIONS
1. Business Communication in the Digital Age
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
3. Intercultural Communication
UNIT II: THE WRITING PROCESS
4. Planning Business Messages
5. Organizing and Writing Business Messages
6. Revising Business Messages
UNIT III: WORKPLACE COMMUNICATION
7. Electronic Messages and Digital Media
8. Positive and Neutral Messages
9. Negative Messages
10. Persuasive and Sales Messages
UNIT IV: Reports, Proposals, and Presentations
11. Report Writing Basics
12. Informal Business Reports
13. Proposals, Business Plans, and Formal Business Reports
14. Business Presentations
UNIT V: EMPLOYMENT COMMUNICATION
15. The Job Search, Résumés, and Cover Letters in the Digital Age
16. Interviewing and Following Up
Appendix A: Document Formats
Appendix B: Citation Formats
Appendix C: Correction Symbols and Proofreading Marks
Appendix D: Grammar and Mechanics

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 0357129253
  • ISBN-13: 9780357129258
  • RETAIL $100.00
Instructor Next Steps
Students: Buy now