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MindTapV2.0 for Pride/Ferrell's Marketing, 1 term Instant Access, 20th Edition

William M. Pride, O. C. Ferrell

Copyright 2022
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MindTapV2.0 for Pride/Ferrell's Marketing, 1 term Instant Access 20th Edition by William M. Pride/O. C. Ferrell

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Overview
Meet the Authors
Features
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Overview

Today's leading digital platform, MindTap for Pride/Ferrell's Marketing, 20th Edition, gives you complete control of your course to create unique learning experiences that challenge students, build confidence and elevate performance.\n\nMindTap introduces students to core concepts from the beginning of your course using a simplified learning path that progresses from understanding to application. MindTap presents concepts using a blend of engaging narrative and media while minimizing distraction with assignments that pair learning content with assessments in a visually appealing side-by-side format. \n\nExclusive Instructor Tools allow you to modify the wording of questions, answer choices and feedback in assessments to match the specific objectives and style of your course.\n\nMindTap for Pride/Ferrell's Marketing, 20th Edition has been fully redesigned with a flow that matches how students learn while retaining the in-depth coverage of fundamental marketing concepts and frameworks. With MindTap and you, students don\u2019t just read chapter content, they learn it and apply it one concept at a time to begin to think and act like marketers. On their smartphone, tablet, or laptop, MindTap helps students navigate their course, study, and complete assignments wherever they are! \n\nStudents work through engaging, formative activities in the \"Learn It\" modules, one concept at a time, before building up to the \"Apply It\" that bridge the understanding of concepts to making them actionable in the real-world of marketing. \n \nUse MindTap for Pride/Ferrell's Marketing, 20th Edition as-is, or customize it to meet your specific course needs. You can also easily integrate MindTap into your Learning Management System (LMS).

Meet the Authors

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William M. Pride

William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his PhD from Louisiana State University. In addition to this text, he is the co-author of CENGAGE LEARNING'S BUSINESS text, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Dr. Pride’s research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O. C. Ferrell

O. C. Ferrell is The James T. Pursell Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures, Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing at the Anderson School of Management at University of New Mexico. He has also been on the faculties of the University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. He received his PhD in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association, and he chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. He was the vice president of publications and is president for the Academy of Marketing Science. He was the first recipient of the Marketing Education Innovation Award from the Marketing Management Association. He received a Lifetime Achievement Award from the Macromarketing Society and a special award for service to doctoral students from the Southeast Doctoral Consortium. He received the Harold Berkman Lifetime Service Award from the Academy of Marketing Science and, more recently, the Cutco/Vector Distinguished Marketing Educator Award. Dr. Ferrell is the co-author of 20 books and more than 100 published articles and papers. His articles have been published in the Journal of Marketing Research, the Journal of Marketing, the Journal of Business Ethics, and the Journal of Business Research, as well as other journals.

Features

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The outcomes-based learning design within MindTap propels students from memorization to mastery. It’s the only platform today that gives you complete ownership of your course. With MindTap, you can challenge every student, build confidence and empower today's learners to be unstoppable.
BOOST COMPREHENSION WITH IMPROVED LEARNING DESIGN Students can focus and better comprehend key learnings through a Learning Path divided into groups of short activities, all anchored to a single concept. Built upon proven learning research and theory, MindTap presents concepts by pairing assessment and content in a visually captivating side-by-side format.
PERSONALIZE REPORTS AND ACTIVITIES New personalized reporting capabilities offer targeted support activities that deliver actionable insights, content, and tools. You have the information you need to work with students to address specific, key learning needs and ensure their progress and success.
PROVIDE FULL COURSE ACCESS ON THE GO Offer your students the flexibility they need to fit learning into their day—wherever they are and using whatever approach works best for them. Compatible with smartphones or tablets, the Cengage Mobile App enables students to complete activities, and for the first time, assignments, access and read their eTextbook, receive due date reminders, and study anytime, anywhere, with tools like flashcards, quizzes, and more. Keep students connected and engaged with your course, even on the go.
ACCESS EVERYTHING YOU NEED IN ONE PLACE Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive media, assignments, assessments, and focused resources, strategically designed for each step in students' learning.
EMPOWER STUDENTS TO REACH THEIR POTENTIAL Gain actionable insights into student engagement with distinct metrics. Identify topics troubling your entire class and instantly communicate with struggling students. Track class performance down to the learning objective and curate lectures in real-time to respond to distinct class-wide needs. Students can track their scores and take the guesswork out of studying with performance reports.
PERSONALIZE YOUR COURSE TO YOUR OBJECTIVES Only MindTap gives you complete control to personalize your course. You have the flexibility to edit questions and answers, reorder textbook chapters, add your own notes, and embed a variety of content, including Open Education Resources (OER) and third-party content. Personalize course content to your students’ needs—they can even read your notes, add their own, and highlight key text to aid progress.
COUNT ON OUR DEDICATED TEAM, WHENEVER YOU NEED THEM MindTap isn’t simply an online learning tool—it's a network of support from a personalized team eager to further your success. We're ready to help, from setting up your course to tailoring MindTap resources to meet your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
WANT MORE CONTENT BUT SHORT ON TIME? The new Activity Builder provides instant access to additional vetted content, such as case studies, videos, practice quizzes, and more to further customize your course using today’s most relevant and engaging resources.
CHAPTER VIDEOS DEPICT MARKETING BEHIND THE SCENES IN FAMILIAR ORGANIZATIONS TODAY: Highlighting relevant companies, these engaging videos -- complete with corresponding activities -- help students solidify core chapter concepts. Videos and video activities seamlessly connect chapter themes or topics to current, actual examples in business today.
AUTOMATICALLY GRADED CHAPTER ASSIGNMENTS ENSURE STUDENTS UNDERSTAND CHAPTER CONTENT: These pre-built assignments include scenario-based questions to accurately assess each student's comprehensive understanding of the entire chapter. Assignments are automatically graded and include rejoinder feedback for both correct and incorrect answers.

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ENGAGE STUDENTS WITH WHY DOES “THIS” MATTER TO ME? ACTIVITIES
Immediately engage students with new “Why Does ‘This’ Matter to Me?” Activities. These connect the upcoming chapter to an authentic, real-world scenario designed to pique engagement and emphasize relevance. These activities can help build interest before class and trigger lively discussion.

CHAPTER-LEVEL eTEXTBOOK
Foster student engagement from day one with a dynamic eTextbook that brings the value, concepts, and applications of the printed text to life. Students open an active-learning experience as each chapter provides opportunities to interact with content using the approach that's best for the individual learner.

HELP STUDENTS LEARN IT, ONE CONCEPT AT A TIME
Add the excitement of multimedia instruction to your course to supplement textbook learning. “Learn It” activities offer bite-sized chunks of instruction that highlight the most important concepts in each chapter. Each “Learn It” activity reinforces the text's instruction and approaches concepts in a different way to promote student choice and autonomy with personalized learning. You can assign Learn Its to ensure students have read and understand key concepts before class so you can take them further.

ENCOURAGE CONTEXTUAL UNDERSTANDING.
Chapter Assignments challenge students to apply concepts through scenario-based questions, assessing students' comprehensive understanding of the chapter's objectives and provide rich feedback.

FACILITATE APPLICATION.
The “Apply It” Case Activities bring the principles to marketing to life as students see them play out in today’s top corporations and innovative companies through short videos and written cases. Through a variety of scenarios, students apply what they’ve learned, gaining feedback from rich remediation along the way.

GIVE HANDS-ON DECISION-MAKING PRACTICE
You Make the Decision activities build critical thinking and decision-making skills by challenging students to use what they know about concepts and theories in the context of a scenario as it unfolds. Students act as the marketer and are faced with decisions that can change dynamically based on the choices they make throughout the short simulation, resulting in different outcomes and consequences.

EVOLVE WITH PRINCIPLES IN PRACTICE.
The principles of marketing may be consistent, but the way they’re applied is always evolving. In Pride/Ferrell's, Marketing, 20th Edition, you’ll find a comprehensive Marketing Analytics appendix, complemented by supplemental instructional support and real Excel Online applications in MindTap .

CLASS-TESTED CHAPTER QUIZZES
Use carefully curated chapter quizzes to assess student performance and immediately identify class-wide learning needs.

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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