eTextbook: Consumer Behavior, 8th Edition - 9780357721384 - Cengage

NEW! The Cengage brand now represents global businesses supporting learners from K-12 to Career. Learn more

error Too long query

I'm ready to check out

I am a...

eBooks Search by Title, Author, or ISBN

Online Learning Platforms MindTap, WebAssign, and more

Activate Product Access Your MindTap, WebAssign and other Course Materials

Get the Cengage Read App Read or Listen to Textbooks on the go

Student Ambassadors Meet our Student Ambassadors

Student Support

Contact Support Talk to our support team

error Please select an option

error Too long query

Wayne D. Hoyer/Deborah J. MacInnis/Rik Pieters

Copyright 2024 | {{checkPublicationMessage('Published', '2023-07-24T00:00:00+0000')}}

View as Instructor

Copyright 2024 | {{checkPublicationMessage('Published', '2023-07-24T00:00:00+0000')}}

View as Instructor

Access until March 31, 2027

{{getPriceWithCurrency("77.95", "$")}}

Copyright 2024 | {{checkPublicationMessage('Published', '2023-07-24T00:00:00+0000')}}

View as Instructor

Access until March 31, 2027

{{getPriceWithCurrency("77.95", "$")}}

About This Product

EPUB EBK: CONSUMER BEHAVIOR