\u200B\u200BSELL 4Ce and its companion MindTap, developed through a \u2019student-tested, faculty-approved' process, offer an engaging and accessible resource for today\u2019s diverse learners. This comprehensive tool covers contemporary professional selling in an interesting and challenging way, Including relational consultative selling and a modern, customer-involved relationship process. Emphasizing trust-based selling, it reflects the authors\u2019 extensive experience as leading sales educators, managers, trainers and consultants with major corporations. \u200B
