Media/Impact: An Introduction to Mass Media, 13th Edition

Shirley Biagi

Copyright 2025
{{checkPublicationMessage('Published', '2024-06-10T00:00:00+0000')}}

Starting At $74.95 See pricing and ISBN options

Instructor Next Steps

Students: Buy now

Media/Impact: An Introduction to Mass Media 13th Edition by Shirley Biagi

Quick Navigation

Overview
Meet the Author
What's New
Features
Table of Contents
Pricing

Overview

Praised for its engaging writing style, currency and visual appeal, Biagi's MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13e, focuses on today's digital mass media industries and support businesses as well as the legal, ethical, social, global and technological issues that these businesses face every day. The 13th edition focuses on how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. Providing thorough yet balanced coverage, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. The 13th edition delivers up-to-the-minute coverage on digital delivery, artificial intelligence, social media, streaming, global distribution, disinformation and challenges to the First Amendment.

Meet the Authors

{{collapseContainerClosed['meet-the-author'] ? 'Show More' : 'Show Less'}}

Shirley Biagi

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. She served as project interviewer for the Washington Press Club Foundation Women's Oral History Project and was editor of American Journalism, A Journal of Media History, published by the American Journalism Historians Association.

What's New

{{collapseContainerClosed['whats-new'] ? 'Show More' : 'Show Less'}}

Biagi's MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13e, is well-organized into 16 chapters, divided into 3 sections (Section 1: Mass Media Industries, Section 2: Selling the Message and Section 3: Shaping the Message). More than 25 new DataPoints use statistics in a newly designed accessible format to enhance understanding and drive critical analysis.
Biagi's MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13e, also includes eight TimeFrames, or chronological one-page graphics in each media industry chapter showing significant dates in the historic development of each industry.
Five types of Media/Impact Feature Boxes (Impact/Spotlight, Impact/Money, Impact/Digital, Impact/Social and Impact/Global) emphasize contemporary subjects, inclusion and the media's ongoing digital transformation.

Features

{{collapseContainerClosed['features'] ? 'Show More' : 'Show Less'}}

Biagi's MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13e, emphasizes the mass media as interconnected businesses helps students see how economic concepts apply in books, newspapers, magazines, recordings, radio, movies, television and the Internet.
Bringing text concepts to life, more than 300 carefully selected all-new photos, cartoons and illustrations throughout the book highlight timely trends and important issues in today's media business.
A marginal glossary of key terms runs throughout each chapter, giving students concise definitions right where they need them and helping them build a media vocabulary.
Each chapter features robust concluding materials, including a summary organized by headings that correspond to the chapter's major topics, key terms with related chapter page numbers and questions to engage students in critical analysis of the chapter and deepen their understanding.
DELETE
The marginal Glossary key terms are included with an alphabetical listing of Glossary terms and definitions included at the back of the book.
At the end of each chapter, this section includes a detailed review of each chapter's material, emphasizing key points. The Critical Questions section offers important questions for class discussions, student essays and projects.

{{collapseContainerClosed['table-of-contents'] ? 'Show More' : 'Show Less'}}

SECTION ONE: MASS MEDIA INDUSTRIES.
1. Mass Media and Everyday Life.
2. Books: Rearranging the Page.
3. Newspapers: Mobilizing Delivery.
4. Magazines: Chasing the Audience.
5. Music: Streaming Sounds.
6. Radio: Riding New Waves.
7. Movies: Digitizing Dreams.
8. Television: Switching Channels.
9. Digital Media: Widening the Web.
SECTION TWO: SELLING THE MESSAGE.
10. Advertising: Catching Consumers.
11. Public Relations: Promoting Ideas.
SECTION THREE: SHAPING THE MESSAGE.
12. News and Information: Staying Connected.
13. Social and Political Issues: Shaping the Arguments.
14. Law and Regulation: Reforming the Rules.
15. Ethics: Taking Responsibility.
16. Global Media: Communicating Change.
Glossary.
Selected References.