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Research Methods for the Behavioral Sciences, 7th Edition

Frederick J Gravetter, Lori-Ann B. Forzano, James E. Witnauer

  • Copyright 2026
  • {{checkPublicationMessage('Published', '2025-01-01T00:00:00+0000')}}
Starting At $77.95 See pricing and ISBN options
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Research Methods for the Behavioral Sciences 7th Edition by Frederick J Gravetter/Lori-Ann B. Forzano/James E. Witnauer
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Overview

Gravetter/Forzano's RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 7th Edition, provides an explanation of experimental and non-experimental methods that are accessible, engaging and current. The text leads students through the research process from start to finish, including tips and strategies for generating research ideas and hypotheses, selecting measures and participants and designing research. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The "lecture in a book" style emphasizes clear, thorough explanations. Updates concisely teach students to carry out the right analysis for their research design in R, SPSS or by hand. The text has been updated to include recent research examples, while retaining its conversational style and accessible format.

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Meet the Authors

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Frederick J Gravetter

The late Frederick J Gravetter was professor emeritus of psychology at State University of New York, Brockport. While teaching at Brockport, Dr. Gravetter specialized in statistics, experimental design and cognitive psychology. He received his bachelor’s degree in mathematics from M.I.T. and his Ph.D. in psychology from Duke University. In addition to publishing several research articles, Dr. Gravetter co-authored STATISTICS FOR THE BEHAVIORAL SCIENCES and ESSENTIAL OF STATISTICS FOR THE BEHAVIORAL SCIENCES.

Lori-Ann B. Forzano

Lori-Ann B Forzano is a professor of psychology at State University of New York, Brockport, where she regularly teaches undergraduate and graduate courses in research methods, statistics, learning, animal behavior and the psychology of eating. Her research examines impulsivity and self-control in adults and children and has been published in the Journal of the Experimental Analysis of Behavior, Learning and Motivation and The Psychological Record. Dr. Forzano also co-authored ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES. She received her PhD in experimental psychology from the State University of New York at Stony Brook.

James E. Witnauer

James E. Witnauer is Associate Professor of Psychology and Director of the Neuroscience Program at the State University of New York Brockport, where he teaches undergraduate courses in experimental psychology and graduate courses in statistics and biopsychology. He earned a Ph.D. in Cognitive Psychology from State University of New York, Binghamton and a BA in Psychology from State University of New York, Buffalo State College. Dr. Witnauer’s research aims to test mathematical models of learning and behavior and has been published in Behavioural Processes, Journal of Experimental Psychology: Animal Behavior Processes, and Neurobiology of Learning and Memory. He serves as consulting Editor at Learning & Behavior. Dr. Witnauer has also coauthored Essentials of Statistics for the Behavioral Sciences.

What's New

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  • New boxes on research design summarize statistical analyses that should be used to test for significance, select sample sizes based on statistical power and estimate parameters and effect size.
  • Improved coverage of sample size selection introduces power analyses and GPower software. Recommendations concerning priority and sensitivity analyses are made.
  • The text now considers ethical and unethical conduct in analyzing data, addressing issues such as optional stopping of data collection and the importance of planning statistical analyses.
  • Professional currency is maintained by instructing students in the writing style and formatting of APA’s Publication Manual, 7e; new rules for publication in APA journals are included.
  • The text considers new technological tools, including ChatGPT, Mechanical Turk and other crowdsourcing platforms, PsychoPy and related software, Google Scholar and the R programming language.

Features

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  • Online resources include Getting Started with R, which explains all of the statistical analyses described in the text in addition to covering graphing and power analysis.
  • With MindTap, students get instant access to their eBook, quizzes, homework and course materials, while you can easily build out your course in the learning management system you already know.

Table of Contents

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Preface.
1. Introduction, Acquiring Knowledge, and the Scientific Method.
2. Research Ideas and Hypotheses.
3. Defining and Measuring Variables.
4. Ethics in Research.
5. Selecting Research Participants.
6. Research Strategies and Validity.
7. The Experimental Research Strategy.
8. Experimental Designs: Between-Subjects Design.
9. Experimental Designs: Within-Subjects Design.
10. The Nonexperimental and Quasi-Experimental Strategies: Nonequivalent Group, Pre–Post, and Developmental Designs.
11. Factorial Designs.
12. The Correlational Research Strategy.
13. The Descriptive Research Strategy.
14. Single-Case Experimental Research Designs.
15. Statistical Evaluation of Data.
16. Writing an APA-Style Research Report.
APPENDICES.
A. Random Number Table and Instruction.
B. Statistics Demonstrations and Statistical Tables.
C. Instructions for Using SPSS.
D. Sample APA-Style Research Report Manuscript for Publication.
Glossary.
References.
Name Index.
Subject Index.

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  • ISBN-10: 8214143659
  • ISBN-13: 9798214143651
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  • ISBN-10: 8214143721
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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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ISBN: 9798214143651
MindTap for Gravetter/Forzano's RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 7th Edition, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course to provide engaging content, challenge every individual and build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the eBook.