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Professional Catering, 1st Edition

Dr. Stephen B. Shiring

  • {{checkPublicationMessage('Published', '2012-12-24T00:00:00+0000')}}
Starting At $77.95 See pricing and ISBN options
Professional Catering 1st Edition by Dr. Stephen B. Shiring

Overview

PROFESSIONAL CATERING equips readers with the knowledge and tools to start and position a competitive catering business. It addresses industry best practices and emerging trends while taking a practical approach to resources that can be used in implementing business plan. Beautifully illustrated with four-color photography, this easy-to-read text is packed with Tips from the Trade, Ingredients for Success, standard operating procedures, checklists, forms, and hands-on applications designed to develop critical thinking skills. Comprehensive information is provided on each functional catering management task--planning, organizing, influencing, and controlling--helping readers strategically craft a long-term strategy to create a profitable catering operation. It also offers thorough coverage of the business plan, finding and keeping the right client, designing a sustainable operation, resolving conflict, social media, managing risk, understanding legal issues, adhering to FDA and OSHA guidelines, partnering with the event planner to exceed a client's needs, and much more. Bringing catering concepts to life, the available CourseMate Web site provides interactive learning tools and video demonstrating standard operating procedures. PROFESSIONAL CATERING is the ideal resource for managing catering profitability.

Dr. Stephen B. Shiring

Dr. Stephen B. Shiring, Sr., is an Associate Professor in the Department of Hospitality Management at Indiana University of Pennsylvania. His professional work experience includes catering, consulting food broker, and restaurant management. Integrating a unique service learning experiences into his classes, Dr. Shiring has taught 21 different hospitality management courses, including catering and special events, hospitality marketing, strategic planning, principles of management, cost management, fundraising for special events, introduction to casino, human resources management, food production, purchasing, introduction to hospitality, and hospitality business model. Both an academic and internship adviser, he is the IUP faculty representative to the Walt Disney World College Program. He served as chairperson of the Department of Hospitality Management for seven years and is a member of the International Council on Hotel, Restaurant, and Institutional Education as well as serves on advisory committees representing both community colleges and vocational-technical high schools. In addition, he volunteers as a subject specialist for the Accreditation Commission for Programs in Hospitality Education, serving as an on-site evaluator for Hospitality & Tourism Management Programs seeking accreditation. Dr. Shiring's numerous awards include the IUP African American Cultural Center's Award of Recognition. He received his doctorate degree from the University of Pittsburgh.
  • Real world step-by-step action plans cover practical topics like starting a catering business, creating winnable marketing strategies, prospecting for new clients, creating sustainable operations, buying china, procuring equipment, resolving conflict, and creating a risk-aversive environment.
  • "Tips from the Trade" sidebars provide real-world examples of how to apply catering concepts and best practices.
  • "Ingredients for Success," emphasize fundamental catering rulesand show how to reinforce procedures necessary to build a successful career.
  • Extensive collection of templated forms, worksheets, and checklists provide hands-on practice opportunities.
  • A CourseMate website with an interactive ebook, procedural videos, downloadable forms, interactive quizzes, lab activities, menu and recipe banks, and more is available to accompany this text. It also provides Engagement Tracker to help instructors monitor student progress.
PART I: WHAT IS CATERING?
1. The Catering World: Types of Catering.
2. The Caterer and the Client.
3. Establishing the Right Kind of Catering for You.
4. Choosing Your Client.
5. Social Media Marketing.
PART II: THE CATERING OPERATION.
6. The Seven Functions of Catering.
7. Planning--The Basic Catering Management Function.
8. Operations--Execution of Tasks.
9. Organizing the Event.
10. Catering Equipment.
11. Procuring Catering Equipment.
12. Implementing.
13. Controlling.
14. Understanding Risk Management, Insurance and Legal Issues.
PART III: GAINING A COMPETITIVE EDGE.
15. Beverage Management.
16. Conflict Resolution.
17. Sustainable Catering: One Ecological Step at a Time.
18. Human Resource Management of Catering.
Appendix A: Ingredients for Success.
Appendix B: Weights, Measures, and Abbreviations.
Appendix C: Sample Business Plan.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 035769757X
  • ISBN-13: 9780357697573
  • RETAIL $77.95

  • ISBN-10: 1133280781
  • ISBN-13: 9781133280781
  • RETAIL $121.95

  • ISBN-10: 1435488822
  • ISBN-13: 9781435488823
  • RETAIL $221.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

Math Principles for Food Service Occupations

ISBN: 9781435488823
MATH PRINCIPLES FOR FOOD SERVICE OCCUPATIONS, 6E stresses the direct relevance of math skills in the food service industry while teaching the basic math principles that affect everything from basic recipe preparation to managing food and labor costs in a restaurant operation. All the mathematical problems and concepts presented are explained in a simplified, logical, step-by-step manner. New to this edition, illustrations in full color add visual appeal to the text and help culinary students to master important concepts. Now in its 6th edition, this book demonstrates the importance of understanding and using math concepts to effectively make money in this demanding business. Part 1 trains your students to use the calculator. Part 2 reviews basic math fundamentals. Subsequent parts address math essentials and cost controls in food preparation and math essentials in food service record keeping, while the last part of the book concentrates on managerial math. New topics to this 6th edition include controlling beverage costs; clarifying and explaining the difference between fluid ounces and avoirdupois ounces; and an entire new section on yield testing and how to conduct these tests. There are new methods using helpful memory devices and acronyms to help the student remember procedures and formulas, such as BLT, NO, and the Big Ounce. New strategies and charts are also shown and explained on how to use purchases in order to control food and beverage costs and how transfers affect food and beverage costs. In addition, sections have been added on how to control costs using food (or liquor, or labor) cost percentage guidelines. The content in MATH PRINCIPLES FOR FOOD SERVICE OCCUPATIONS, 6E meets the required knowledge and competencies for business and math skills as required by the American Culinary Federation.