SELL 4Ce and its companion MindTap, developed through a ’student-tested, faculty-approved' process, offer an engaging and accessible resource for today’s diverse learners. This comprehensive tool covers contemporary professional selling in an interesting and challenging way, Including relational consultative selling and a modern, customer-involved relationship process. Emphasizing trust-based selling, it reflects the authors’ extensive experience as leading sales educators, managers, trainers and consultants with major corporations.
