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See Most Recent Edition

Small Business Management: Launching & Growing Entrepreneurial Ventures, 19th Edition

Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy

  • Copyright 2020
  • {{checkPublicationMessage('Published', '2019-02-04T00:00:00+0000')}}
Starting At $99.95 See pricing and ISBN options
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Small Business Management: Launching & Growing Entrepreneurial Ventures 19th Edition by Justin G. Longenecker/J. William Petty/Leslie E. Palich/Frank Hoy
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Overview

Help your students realize their dreams of small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 19E. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples and integrated resource package. Help your students explore the fundamentals of business management as well as examine the full business cycle from how to start a business, manage and grow it to harvesting the business. All-new cases, proven exercises, and online activities place students in the role of decision-makers while sharpening their understanding of concepts. Unforgettable examples, exciting video cases and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market with its first edition more than 50 years ago.

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Meet the Authors

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Justin G. Longenecker

Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market when he wrote the first edition of the book more than 50 years ago. In addition to this market-leading text, he authored a number of other meaningful business books and numerous articles in journals, such as Journal of Small Business Management, Academy of Management Review, Business Horizons and Journal of Business Ethics. Dr. Longenecker was active in several professional organizations and served as president of the International Council for Small Business. In 2005, the United States Association for Small Business and Entrepreneurship (USASBE) honored him with the Max S. Wortman Lifetime Achievement Award. In addition, the selection as a USASBE Justin G. Longenecker Fellow is the highest recognition that the association gives to individuals who have made an outstanding contribution to the development, furtherance and benefit of small and medium businesses. Dr. Longenecker truly was a legend in his own time and continues to have profound influence through the lives of those who knew him. Dr. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.

J. William Petty

Bill Petty is Professor of Finance and the W.W. Caruth Chairholder in Entrepreneurship at Baylor University and has been named a University Master Teacher. He also helped establish the Baylor Angel Network where he now serves on the board. He holds a Ph.D. and an M.B.A. from the University of Texas at Austin and a B.S. from Abilene Christian University, where he is a member of the university's board of trustees. He has taught at Virginia Tech University and Texas Tech University and has served as the dean of the business school at Abilene Christian University. Dr. Petty's research interests include acquisitions of privately held companies, shareholder value-based management, the financing of small and entrepreneurial firms, angel financing and exit strategies for privately held firms. He has served as co-editor for the Journal of Financial Research and editor of the Journal of Entrepreneurial Finance. He has published articles in numerous finance and small business journals and is the co-author of a leading corporate finance textbook, FOUNDATIONS OF FINANCE. Dr. Petty has worked as a consultant for oil and gas firms and consumer product companies. He also served as a subject matter expert on a best-practices study on shareholder value-based management, funded by the American Productivity and Quality Center. He was part of a research team for the Australian Department of Industry to study the feasibility of establishing a public equity market for small- and medium-sized enterprises in Australia. He has served on the Board of Trustees for the Financial Management Association and currently serves on the Board of the United States Association of Small Business and Entrepreneurship (USASBE). In addition, he serves as the audit chair for a publicly traded energy firm.

Leslie E. Palich

Leslie E. Palich is the W.A. Mays Professor of Entrepreneurship at Baylor University, where he teaches courses in small business management, international entrepreneurship, strategic management and international business to undergraduate and graduate students in the Hankamer School of Business. He holds a Ph.D. and an M.B.A. from Arizona State University and a B.A. from Manhattan Christian College. Dr. Palich's research has been published in the Academy of Management Review, Strategic Management Journal, Journal of Business Venturing, Journal of International Business Studies, Journal of Management, Journal of Organizational Behavior, Journal of Small Business Management and several other periodicals. Having directed international education programs for more than two decades, Dr. Palich has taught entrepreneurship and strategic management in a number of countries in Europe and Latin America. His interest in entrepreneurial opportunity and small business management dates back to his youth, when he set up an agricultural sales venture to experiment with small business ownership. That early experience became a springboard for a number of other enterprises. Since that time, he has owned and operated domestic ventures in agribusiness, automobile sales, real estate development, and educational services, as well as an international import business. Dr. Palich also launched Lead Generation X, an Internet marketing firm set up to employ cutting-edge promotional methods to serve clients and their customers.

Frank Hoy

Frank Hoy is the Paul R. Beswick Professor of Innovation and Entrepreneurship in the School of Business at Worcester Polytechnic Institute, where he serves as director of the Collaborative for Entrepreneurship & Innovation. Previously, he was director of the Centers for Entrepreneurial Development, Advancement, Research and Support at the University of Texas at El Paso (UTEP). Professor Hoy joined the WPI faculty in August 2009. He holds a BBA from the University of Texas at El Paso, an MBA from the University of North Texas, and a PhD in management from Texas A&M University. He was a faculty member in the Department of Management at the University of Georgia for 10 years, where he founded and directed the Center for Business and Economic Studies, coordinated the entrepreneurship curriculum, and served as state director of the Georgia Small Business Development Center. In 1991, he returned to Texas to join UTEP as a professor of management and entrepreneurship and dean of the College of Business Administration. Hoy is a past president of the United States Association for Small Business and Entrepreneurship, which honored him in 2014 with the Max S. Wortman Lifetime Achievement Award. He is a past chair of the Entrepreneurship Division of the Academy of Management. His research has appeared in the Academy of Management Journal, Academy of Management Review, Journal of Business Venturing, and Family Business Review, and he is a past editor of Entrepreneurship Theory and Practice.

What's New

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  • NEW CASE DETAILS A FAILED BUSINESS WITH PRACTICAL LEARNINGS IN FINANCES, RELATIONSHIPS AND BUSINESS. A new case featuring Iaccarino & Son highlights a family business that failed. Students study memorable lessons as the case explores both family and non-family relationships, reviews finance issues and looks at the impact of economic conditions on the business' potential success.

Features

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  • NEW AND REVISED OPENING SPOTLIGHTS, "LIVING THE DREAM" AND "YOU MAKE THE CALL" FEATURES HIGHLIGHT CURRENT, ACTUAL BUSINESS SITUATIONS. Powerful learning features highlight actual, current examples throughout this edition to help readers understand how the business frameworks and principles presented in this edition apply to actual business practice.
  • UPDATES HIGHLIGHT THE LATEST INFORMATION ON CROWDFUNDING AS A WAY TO RAISE CAPITAL AS WELL AS OTHER RECENT BUSINESS DEVELOPMENTS. Students examine crowdfunding and its effectiveness in current times. A new presentation explores how to set prices for a service business today. This builds upon the presentation on product pricing already found in the text and includes information on freemium pricing.
  • ALL CONTENT RELATED TO LEARNING OBJECTIVES IS CLEARLY LABELED AND FREQUENTLY SUMMARIZED. Content that corresponds to the learning objectives at the beginning of each chapter is recapped in every end-of-chapter summary. Numbered icons in the margins indicate where coverage related to each learning objective appears throughout the chapter.
  • MINDTAP AND ONLINE RESOURCES PROVIDE INSTANT ACCESS TO HELPFUL LEARNING RESOURCES FOR STUDENTS AND GIVE YOU TOOLS FOR FEEDBACK. Students can review videos, useful business plan templates, interactive quizzes and e-lectures. Key questions lead students through the process of building their own business plans while ensuring that they focus on the pertinent, not the peripheral. LivePlan business plan software allows students to even complete their business plans online. You have the ability to track student progress and identify at-risk students while it's still early enough to help.
  • THOUGHT-PROVOKING, CURRENT CASES AT THE END OF THE TEXT HIGHLIGHT STUDENT-FRIENDLY COMPANIES AND ORGANIZATIONS. Students apply the concepts they learn in each chapter to these realistic entrepreneurial situations that reflect the most recent changes in business today.

Table of Contents

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1. The Entrepreneurial Life.
2. Integrity, Ethics and, Social Entrepreneurship.
3. Starting a Small Business.
4. Franchising and Buyouts.
5. The Family Business.
6. The Business Plan: Visualizing the Dream.
7. The Marketing Plan.
8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors.
9. The Location Plan.
10. Understanding a Firm's Financial Statements.
11. Forecasting Financial Requirements.
12. A Firm's Sources of Financing.
13. Planning for the Harvest.
14. Building Customer Relationships.
15. Product and Supply Chain Management.
16. Pricing and Credit Decisions.
17. Promotional Planning.
18. Global Opportunities for Small Business.
19. Professional Management and the Small Business.
20. Managing Human Resources.
21. Managing Operations.
22. Managing the Firm's Assets.
23. Managing Risk in the Small Business.

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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  • ISBN-10: 0357039297
  • ISBN-13: 9780357039298
  • RETAIL $99.95

  • ISBN-10: 0357039327
  • ISBN-13: 9780357039328
  • RETAIL $129.95
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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 0357039416
  • ISBN-13: 9780357039410
  • RETAIL $235.95
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Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap for Longenecker/Petty/Palich/Hoy's Small Business Management: Launching & Growing Entrepreneurial Ventures, 1 term Instant Access

ISBN: 9780357039298
MindTap Management for Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING & GROWING ENTREPRENEURIAL VENTURES, 19E is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. This edition offers dozens of new activities to check students' understanding, have them apply what they've learned and demonstrate their mastery of course material. Videos correspond with chapter reading, while quizzes reinforce what students have read. Beyond core principles, students read about entrepreneurs who've thrived by following the same recipes for success that appear in this book. The presentation challenges students to think critically about small business scenarios, while graded answers provide valuable feedback. With MindTap you can customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook.

MindTap with Live Plan for Longenecker/Petty/Palich/Hoy's Small Business Management: Launching & Growing Entrepreneurial Ventures, 1 term Instant Access

ISBN: 9780357039328
MindTap for Longenecker/Petty/Palich/Hoy's Small Business Management: Launching & Growing Entrepreneurial Ventures, 19e is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. This edition offers dozens of new activities to check students' understanding of business management as well as tools to build an effective business plan. Videos corresponds with chapter reading, while quizzes reinforce what students have just read. Beyond core principles, students study entrepreneurs who've thrived by following the same recipes for success that appear in this book. The presentation challenges students to think critically about small business scenarios, while graded answers provide valuable feedback. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook.