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Check out the latest edition of MindTap for Contemporary Marketing! LEARN MORE! ›
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Empower students to approach and solve business problems like a marketer with the new MindTap for Contemporary Marketing. Completely rebuilt to provide an application-focused experience, this is the solution Principles of Marketing professors—and students—need.
MindTap features build student capabilities. See how engagement features helped these Marketing students prepare for class so they could be job-ready.
When students can back up their positive learning experience with good grades, the instructor’s doing something right. Learn how MindTap improves class performance.
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“I wanted tools that would integrate with my existing learning management system. MindTap enables me to customize my courses and insert my own material.”
“I implemented an innovative pedagogy integrating lecture with instructional tools and technologies for active learning to successfully address challenges related to teaching large classes. MindTap is used to engage students with content material outside of the classroom.”