Lamb/Hair/McDaniel/Boivin/Gaudet/Snow
ISBN: 9780176910143
With MKTG, Fifth Canadian Edition, students not only learn the fundamentals of Marketing, but they also develop their soft skills, better preparing them for their careers!
Ingram/LaForge/Avila/Schwepker/Williams/Shannahan
/Shannahan;
ISBN: 9780176916077
SELL provides complete and efficient coverage of contemporary professional selling concepts. Focusing on trust-based selling, the text reflects the authors’ extensive experience, leading sales educators and sales managers, trainers, and consultants for major corporations.
Ferrell/Hartline/Hochstein/Boivin
ISBN: 9781774749647
Babin/Harris/Murray/Moore
ISBN: 9781774746646
Not finding what you’re looking for? We have a whole catalog dedicated to Marketing. To view all of our products in these areas, please see the buttons below.
How can it help you succeed? Student Ambassador Charlie Morocz gives an overview of MindTap, sharing his favourite features.
Learn how to access MindTap, and use all of its features.
Have additional questions about MindTap? Find answers and tutorials here and anywhere you see the “Need Help?” button on Cengage.ca
