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Business Communication: Process and Product, 6th Edition |

Mary Ellen Guffey, Kathy Rhodes, Patricia Rogin

  • {{checkPublicationMessage('Published', '2010-02-12T00:00:00+0000')}}
Starting At $99.95 See pricing and ISBN options
Business Communication: Process and Product 6th Edition by Mary Ellen  Guffey/Kathy Rhodes/Patricia Rogin

Overview

Business Communications Process and Product 6th Canadian edition takes you through a well-developed, consistently applied approach to communication. Using the 3 x 3 writing process as the cornerstone, students learn a process for solving future communication problems and become more effective communicators, skills that will carry with them into their future career.

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Kathy Rhodes

Kathleen and Patricia have enjoyed a writing partnership through numerous editions of Business Communication: Process and Product. With close to 60 years of combined experience at Durham College, they have seen a lot of changes in higher education. Both qualified teachers, Rhodes and Rogin have witnessed firsthand the impact of technology on both students and the learning environment. Through their work on Business Communication: Process and Product, they have kept students updated and aware of the changes in the workplace, thus preparing them for the ever evolving world of work. They have not only delivered material to college students but also have worked with school boards and industry professionals to share their passion for the value of excellent communication skills. By using Business Communication: Process and Product in their classrooms, they have been able to gauge student feedback and responses and are proud that students use this text as a learning tool; students also report that the text is a valuable reference tool in the workplace. Although students and technology have changed over the years, Rhodes and Rogin believe that excellent communication skills will always be required for success.

Patricia Rogin

: Kathleen and Patricia have enjoyed a writing partnership through numerous editions of Business Communication: Process and Product. With close to 60 years of combined experience at Durham College, they have seen a lot of changes in higher education. Both qualified teachers, Rhodes and Rogin have witnessed firsthand the impact of technology on both students and the learning environment. Through their work on Business Communication: Process and Product, they have kept students updated and aware of the changes in the workplace, thus preparing them for the ever evolving world of work. They have not only delivered material to college students but also have worked with school boards and industry professionals to share their passion for the value of excellent communication skills. By using Business Communication: Process and Product in their classrooms, they have been able to gauge student feedback and responses and are proud that students use this text as a learning tool; students also report that the text is a valuable reference tool in the workplace. Although students and technology have changed over the years, Rhodes and Rogin believe that excellent communication skills will always be required for success.
  • 2009 MLA updates are fully incorporated
  • Ethics Checks – brief scenarios confronting students with the moral issues they will face in business
  • Expanded coverage of communication technology with increased reference to blogs, instant messaging and wikis
  • Increased emphasis on intercultural communication with model documents
  • New formal report model document
  • 3 x 3 Writing process pioneered by Mary Ellen Guffey
  • Accuracy- this text is known for having accurate model documents that students can feel confident learning from
  • Instructor ancillary package includes IM, NETA CTB, PPS, website resources
  • Tech Talk box feature includes information relevant to today’s student, such as professional Facebook protocol, blogging and text messaging
  • Case studies open and close each chapter and are referred to throughout--nine new case studies!
Unit One: Communication Foundations
Chapter 1: Communicating in Today’s Workplace
Chapter 2: Developing Team, Listening, and Etiquette Skills
Chapter 3: Communicating Across Cultures

Unit Two: The 3-x-3 Writing Process
Chapter 4: Writing Process Phase 1: Analyze, Anticipate, Adapt
Chapter 5: Writing Process Phase 2: Research, Organize, Compose
Chapter 6: Writing Process Phase 3: Revise, Proofread, Evaluate

Unit Three: Business Correspondence
Chapter 7: E-Mail Messages and Memos
Chapter 8: Positive Letters and Messages
Chapter 9: Persuasive and Marketing Messages
Chapter 10: Negative Messages

Unit Four: Reports, Proposals, and Presentations
Chapter 11: Business Report Basics
Chapter 12: Informal Business Reports
Chapter 13: Proposals and Formal Reports
Chapter 14: Business Presentations

Unit Five: Employment Communication
Chapter 15: The Job Search, Résumés, and Cover Letters
Chapter 16: Interviewing and Following Up

Appendices
A Grammar and Mechanics Guide
B Document Format Guide
C Documentation Guide
D Correction Symbols

End Matter
Key to C.L.U.E. Review Exercises
Glossary
Notes
Acknowledgments
Index
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Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 0176609059
  • ISBN-13: 9780176609054
  • RETAIL $99.95

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 0176501592
  • ISBN-13: 9780176501594
  • RETAIL $170.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

CengageNOW Instant Access Code (12 mths) for Business Communication: Process & Product

ISBN: 9780176609054

FOR STUDENTS

CengageNOW Instant Access Code (12 mths) for Business Communication: Process & Product

ISBN: 9780176609054