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Business Communication: Process and Product, Brief Edition, 6th Edition |

Mary Ellen Guffey, Dana Loewy, Esther Griffin

  • {{checkPublicationMessage('Published', '2018-01-11T00:00:00+0000')}}
Starting At $99.95 See pricing and ISBN options
Business Communication: Process and Product, Brief Edition 6th Edition by Mary Ellen  Guffey/Dana Loewy/Esther Griffin

Overview

Business Communication: Process and Product, 6th Brief Canadian Edition, prepares students for a career in an increasingly digital and global workplace. Through innovative resources and comprehensive coverage, this new edition enhances what has made this product so successful in the past: the 3-x-3 writing process, pioneered by Mary Ellen Guffey, the two-part case studies, and coverage of the latest technologies impacting business today. With content delivered in both print and our digital platform, MindTap, our product provides students with information, instruction, and opportunities to practise and apply what they are learning. MindTap has been completely reimagined to bring a more focused and applicable learning experience to students. Within the MindTap platform there are several experiential learning activities for the students to apply what they have learned and build a portfolio that can be used in the future to showcase their work. For instructors, we have a well-developed and curated site of additional resources that are built to support any course using our learning resources. Guffey, Loewy, Griffin: Your authoritative and trusted brand in Business Communication!

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy

Dana Loewy taught business communication at California State University, Fullerton for two decades, introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Loewy is also a business etiquette consultant certified by The Protocol School of Washington who occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. She holds a master’s degree from Bonn University, Germany, and earned a doctorate in English from the University of Southern California. Before co-authoring books with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students. ​

Esther Griffin

For over 20 years, Esther Griffin has taught business communications both online and faceto- face at Georgian College in Barrie, Ontario. This hands-on experience, as well as her background as an employment specialist and her MA in education, specializing in college curriculum development, has kept her current and engaged in her field. She also holds an MFA in creative writing and is an award-winning fiction author. Having worked as adapting author of Business Communication: Process and Product, Sixth Brief Canadian Edition, Professor Griffin is thrilled to join the Cengage team as adapting author of the seventh brief Canadian edition. She believes that with technology and global trends rapidly affecting the workplace, strong communication skills are more important than ever. Professor Griffin encourages students to keep their employability skills sharp by using this textbook in the classroom and beyond.
  • “Spotlight on Communication”: These Canadian case studies begin and end every chapter and create opportunities to stimulate in-class or online discussion. There are also related end-of-chapter activities for students to further apply their critical thinking and writing skills.
  • The Style Guide has been reintegrated into the textbook—no more additional bundling needed! This guide offers students a quick and easy reference for grammar and mechanics as well as documentation formatting.
  • Conference Board of Canada’s Employability Skills 2000+ provides students with a list of fundamental, person management, and teamwork skills. In each of our units, we encourage students to develop these critical skills needed for the workplace.
  • New “Career Coach” and “Plugged In” boxes allow for focused discussion on relevant and current issues.
  • A re-envisioned MindTap provides students with numerous opportunities to practise and apply their skills.
  • 3-x-3 writing process provides students with a proven three-step strategy for developing effective communication.
  • Model documents enable students to better understand strategies highlighted in the text.
  • Intercultural communication model documents help students readily see differences in cultural adaptation.
  • We include coverage of the latest digital media, including professional uses of Twitter, LinkedIn, instant messages, podcasts, blogs, and wikis. Our authors emphasize best practices to help students understand the difference between professional and social applications.
  • A focus on soft skills helps students better understand acceptable professional behaviour and business etiquette.
  • Coverage of interview types—including online, video, and virtual interviews—is extensive.
  • Offering personalized paths of dynamic assignments and applications, MindTap enables students to analyze and apply chapter concepts within relevant assignments, and allows instructors to measure skills and promote better outcomes with ease. A fully online learning solution, MindTap combines all student learning tools—readings, multimedia, activities, and assessments—into a single Learning Path that guides the student through the curriculum. Instructors personalize the experience by customizing the presentation of these learning tools to their students, even seamlessly introducing their own content into the Learning Path.
Unit One: Communication Foundations
Chapter 1: Business Communication in the Digital Age
Chapter 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
Chapter 3: Intercultural Communication

Unit Two: The Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Organizing and Drafting Business Messages
Chapter 6: Revising Business Messages

Unit Three: Workplace Communication
Chapter 7: Short Workplace Messages and Digital Media
Chapter 8: Positive Messages
Chapter 9: Negative Messages
Chapter 10: Persuasive and Sales Messages

Unit Four: Reports, Proposals, and Presentations
Chapter 11: Reporting in the Workplace
Chapter 12: Informal Business Reports
Chapter 13: Proposals, Business Plans, and Formal Business Reports
Chapter 14: Business Presentations

Unit Five: Employment Communication
Chapter 15: The Job Search and Résumés
Chapter 16: Interviewing and Following Up

End Matter
Appendix A Documentation Formats
Appendix B Grammar and Mechanics Guide
Appendix C Key to Grammar and Mechanics
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 0176804617
  • ISBN-13: 9780176804619
  • RETAIL $99.95

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 0176721258
  • ISBN-13: 9780176721251
  • RETAIL $114.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

MindTap Instant Access (12 Months/Multi Term) for Guffey's Business Communication: Process and Product

ISBN: 9780176804619

FOR STUDENTS

MindTap Instant Access (12 Months/Multi Term) for Guffey's Business Communication: Process and Product

ISBN: 9780176804619