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Business Communication: Process and Product, Brief Edition, 7th Edition |

Mary Ellen Guffey, Dana Loewy, Esther Griffin

  • {{checkPublicationMessage('Published', '2021-03-23T00:00:00+0000')}}
Starting At $64.95 See pricing and ISBN options
Business Communication: Process and Product, Brief Edition 7th Edition by Mary Ellen  Guffey/Dana Loewy/Esther Griffin

Overview

Business Communication: Process and Product, Seventh Brief Canadian Edition, prepares students for a career in an increasingly digital and complex mobile, social, and global workplace. With new Canadian case studies, concept checks, examples, and references, this new edition’s content is even more relevant. Students are introduced to the various recursive steps (process) in creating effective business documents (product). Business Communication: Process and Product was developed to equip students with skills that will meet their future employers’ expectations, such as written and oral communication skills, critical thinking and analytical reasoning, and ethical decision making. Guffey, Loewy, Griffin: Your authoritative and trusted brand in Business Communication!

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy

Dana Loewy taught business communication at California State University, Fullerton for two decades, introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Loewy is also a business etiquette consultant certified by The Protocol School of Washington who occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. She holds a master’s degree from Bonn University, Germany, and earned a doctorate in English from the University of Southern California. Before co-authoring books with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students. ​

Esther Griffin

For over 20 years, Esther Griffin has taught business communications both online and faceto- face at Georgian College in Barrie, Ontario. This hands-on experience, as well as her background as an employment specialist and her MA in education, specializing in college curriculum development, has kept her current and engaged in her field. She also holds an MFA in creative writing and is an award-winning fiction author. Having worked as adapting author of Business Communication: Process and Product, Sixth Brief Canadian Edition, Professor Griffin is thrilled to join the Cengage team as adapting author of the seventh brief Canadian edition. She believes that with technology and global trends rapidly affecting the workplace, strong communication skills are more important than ever. Professor Griffin encourages students to keep their employability skills sharp by using this textbook in the classroom and beyond.
  • Concept Checks are now featured in every chapter for each learning outcome. These critical thinking questions and activities allow students to review and process information as they work through each chapter.
  • Case Connections (brief Canadian case studies) are now included in every chapter and feature additional critical thinking questions to further engage students with the chapter’s concepts.
  • End-of-chapter activities offer the most complete, descriptive, understandable, and relevant activities in the market.
  • Increased Canadian content includes updated research and statistics, new figures, more Indigenous content, and the impact of the COVID-19 pandemic.
  • Bias-free language has been integrated throughout the textbook for inclusivity and is highlighted as a best practice in chapter content and in the Grammar and Mechanics Guide.
  • The 3-×-3 writing process provides students with a proven three-step strategy for developing effective communication.
  • Model documents enable students to better understand strategies highlighted in the text.
  • Spotlight on Communication (Canadian case studies) begin and end every chapter and create opportunities to stimulate vigorous in-class or online discussion of topics.
  • MindTap callouts point students to online video interviews with Canadian industry professionals to support concepts discussed in the text.
  • Coverage of the latest digital media illustrates the professional uses of Twitter, LinkedIn, instant messages, podcasts, blogs, and wikis in numerous figures and model documents. Integrated coverage and applications of the latest digital technologies and mobile devices emphasize best practices and help students understand the differences between professional and social applications.
  • A focus on soft skills provides up-to-date guidance on acceptable professional behaviour and business etiquette for today’s digital workplace.
  • Extensive coverage of interview types includes online, video, and virtual interviews, ensuring that students are better prepared for entering the workforce.
Introduction
Appreciation for Support

Unit 1: Communication Foundations
Chapter 1: Business Communication in the Digital Age
Chapter 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
Chapter 3: Intercultural Communication

Unit 2: The Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Organizing and Drafting Business Messages
Chapter 6: Revising Business Messages

Unit 3: Workplace Communication
Chapter 7: Short Workplace Messages and Digital Media
Chapter 8: Positive Messages
Chapter 9: Negative Messages
Chapter 10: Persuasive and Sales Messages

Unit 4: Reports, Proposals, and Presentations
Chapter 11: Reporting in the Workplace
Chapter 12: Informal Business Reports
Chapter 13: Proposals, Business Plans, and Formal Business Reports
Chapter 14: Business Presentations

Unit 5: Employment Communication
Chapter 15: The Job Search and Résumés
Chapter 16: Interviewing and Following Up

Appendix A: Documentation Formats
Appendix B: Grammar and Mechanics Guide
Appendix C: Key to Grammar and Mechanics
Index
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 0176910212
  • ISBN-13: 9780176910211
  • RETAIL $99.95

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1774747294
  • ISBN-13: 9781774747292
  • RETAIL $77.95

  • ISBN-10: 0176910182
  • ISBN-13: 9780176910181
  • RETAIL $113.95

  • ISBN-10: 0176947949
  • ISBN-13: 9780176947941
  • RETAIL $133.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

MindTap Instant Access (12 Months/Multi Term) for Guffey's Business Communication: Process and Product, Brief Edition

ISBN: 9780176910211
MindTap is the digital learning solution that powers students from memorization to mastery. It gives instructors complete control of their course—to provide engaging content, challenge every individual, and build student confidence. Instructors can customize interactive syllabi to emphasize priority topics as well as add their own material or notes to the ebook as desired. This outcome-driven application gives instructors the tools needed to empower students and boost both understanding and performance.

FOR STUDENTS

MindTap Instant Access (12 Months/Multi Term) for Guffey's Business Communication: Process and Product, Brief Edition

ISBN: 9780176910211
MindTap is the digital learning solution that powers students from memorization to mastery. It gives instructors complete control of their course—to provide engaging content, challenge every individual, and build student confidence. Instructors can customize interactive syllabi to emphasize priority topics as well as add their own material or notes to the ebook as desired. This outcome-driven application gives instructors the tools needed to empower students and boost both understanding and performance.