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Business MindTap with Live Plan, 1 term (6 months) Instant Access, th Edition

William M. Pride, Robert J. Hughes, Jack R. Kapoor

  • Copyright 2016
  • {{checkPublicationMessage('Published', '2016-07-05T00:00:00+0000')}}
Starting At $99.95 See pricing and ISBN options
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Business MindTap with Live Plan, 1 term (6 months) Instant Access th Edition by William M. Pride/Robert J. Hughes/Jack R. Kapoor
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Overview

Business MindTap with Live Plan allows students to use a \u201Clearn by doing\u201D approach, creating an environment that not only helps them to better retain concepts, but also helps them get that hands-on business decision-making practice they need for the real-world! \n\nBusiness MindTap with Live Plan reflects how today\u2019s students want to learn & that\u2019s why it\u2019s successful. Through varied, interactive and purposeful activities, Business MindTap with Live Plan facilitates a learn by doing approach that makes for a more engaging course experience!\n\nThis code also provides students with access to LivePlan, a powerful interactive online tool that walks them step-by-step through building a business plan--a skill that will benefit them throughout their careers. Step-by-step, the program literally \"builds\" the business plan from the ground up for these future entrepreneurs and business leaders.

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Meet the Authors

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William M. Pride

William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his PhD from Louisiana State University. In addition to this text, he is the co-author of CENGAGE LEARNING'S BUSINESS text, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Dr. Pride’s research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes

Robert J. Hughes received his Ph.D. from the University of North Texas with an emphasis in business administration and college instruction. He has taught introduction to business courses for more than 35 years, both on campus and online for Richland College -- one of seven campuses that are part of the Dallas College District. Dr. Hughes has also taught accounting, personal finance, small business management and business mathematics. In addition to FOUNDATIONS OF BUSINESS, he has authored college textbooks for personal finance and business mathematics. He has also served as a content consultant for two popular national televisions series -- "It’s Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." In addition, Dr. Hughes served as lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment advisor to individuals, businesses and charitable organizations. Dr. Hughes is the recipient of three different teaching in excellence awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There’s nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only additional academic courses, but also life in the real world."

Jack R. Kapoor

Jack R. Kapoor holds an Ed.D. from Northern Illinois University. He has been a professor of business and economics in the business and technology division at the College of DuPage, where he has taught introduction to business, marketing, management, economics and personal finance for more than 40 years. Dr. Kapoor previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business and other colleges. Dr. Kapoor is a recipient of the Business and Technology Division’s Outstanding Professor Award. He has also served as an assistant national bank examiner for the U.S. Treasury Department and has worked as an international trade consultant for Bolting Manufacturing Co., Ltd. in Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS. He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business and the Chicago Tribune. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist and communist countries.

Features

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  • Content is presented in short, interactive, manageable chunks with concept checks that help students better retain the information they need to know.
  • Tying it all Together Exercises combines multiple LO’s from a single chapter & asks students to apply what they’ve learned to a business scenario.
  • You Make the Decision Activities challenge students to think critically by placing them in a scenario where they must make decisions for a company and experience the outcomes of their decisions. Students are led down a path depending on which decision they make. Their company may succeed or fail depending on their decisions!
  • Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.

Table of Contents

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LEARNING PATH
Lesson 1: Exploring the World of Business and Economics.
Lesson 2: Being Ethical and Socially Responsible.
Lesson 3: Exploring Global Business.
Lesson 4: Choosing a Form of Business Ownership.
Lesson 5: Small Business, Entrepreneurship, and Franchises.
Lesson 6: Understanding the Management Process.
Lesson 7: Creating a Flexible Organization.
Lesson 8: Producing Quality Goods and Services.
Lesson 9: Attracting and Retaining the Best Employees.
Lesson 10: Motivating Employees and Teams.
Lesson 11: Enhancing Employee- Management Relations.
Lesson 12: Building Customer Relationships through Effective Marketing.
Lesson 13: Developing and Managing Products.
Lesson 14: Managing Distribution and Pricing.
Lesson 15: Developing Integrated Marketing Communication.
Lesson 16: Exploring Business Technology.
Lesson 17: Using Accounting and Financial Information.
Lesson 18: Understanding Money, Banking and Credit.
Lesson 19: Mastering Financial Management.
Lesson 20: Understanding Personal Finance and Investments.

Lesson: This is where the core content lives. It is made up of text, videos, interactive figures, and more because students prefer to learn content in manageable chunks, and learn by doing rather than strictly reading text narrative.

Tying it Together: These activities help connect and apply the concepts from the lesson with a series of questions that draw students through a relevant business situation--one scenario, all lesson concepts.

Assignment: Comprehensive assessment covering all lesson concepts. Question types include check boxes, multiple choice, and fill in the blank.

You Make the Decision: In 7 different lessons, students have the opportunity to choose their own adventure in these interactive, media-rich activities. Every decision impacts the outcome of the scenario, creating a unique business experience for each student.

Writing Activity: There are 6 scenario-based writing assessments that offer students point-of-need writing support and editing tools while automatically scoring submissions on a comprehensive rubric.

In the News: These are lesson-specific, timely articles that are written by introduction to business instructors, and include discussion questions. New articles flow into the learning path throughout the semester.

Study Tools: This folder contains popular student study resources like lecture slides, flashcards, and practice quizzes.

Compare Buying Options

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1285861922
  • ISBN-13: 9781285861920
  • RETAIL $99.95

  • ISBN-10: 1337386324
  • ISBN-13: 9781337386326
  • RETAIL $129.95
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Students: Buy now

Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap Business, 1 term (6 months) Instant Access

ISBN: 9781285861920
Based on extensive student research, Business MindTap is the digital learning solution for the introduction to business course that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. \n\nStudents \"learn by doing\" by reading and interacting with the content through various media and activities. For instance, in the scenario-based \"You Are a\u2026\" feature, students work through business situations acting, in various business functions to understand different roles within organizations. Concept checks are integrated into each lesson that help assess comprehension and provide valuable feedback along the way. Access to this product is valid for 6 months of usage.