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Canadian Business English, 8th Edition |

Mary Ellen Guffey, Carolyn M. Seefer, Cathy Witlox

  • {{checkPublicationMessage('Published', '2021-02-04T00:00:00+0000')}}
Starting At $77.95 See pricing and ISBN options
Canadian Business English 8th Edition by Mary Ellen Guffey/Carolyn M. Seefer/Cathy Witlox

Overview

The 8th edition of Canadian Business English offers students the tools they need to reach excellence in language skills while reflecting today’s Canadian workplace landscape and the new technologies and challenges facing students in their professional life. This edition further reflects Canadian diversity, emphasizes professional vocabulary, and focuses on the employment skills of editing and proofreading. With a new glossary and an additional 150 exercise questions added to this edition, students will have the resources to feel confident in their learnings. Students will also appreciate purposeful writing workshops and study tips designed to help them retain and apply their knowledge.

Mary Ellen Guffey

As a dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills.

Carolyn M. Seefer

Carolyn M. Seefer earned her undergraduate business degree and business education teaching credential from the University of Georgia and her M.B.A. from John F. Kennedy University, where she graduated at the top of her class. She has been teaching business courses at the college level for more than 30 years. Since 1996, she has served as professor in the Business Administration Department of Diablo Valley College, a large community college in the San Francisco Bay Area. In addition to teaching a variety of business courses at Diablo Valley College, Professor Seefer is faculty advisor for Phi Beta Lambda, the DVC business club; is a member of the college Scholarship Committee; is the Academic Senate representative for the Business Division; serves as a mentor to new faculty; and is involved in developing procedures and guidelines for online teaching. She also recently took part in the college study abroad program, where she had the opportunity to teach in Florence, Italy, for two semesters. In addition, Professor Seefer is an active member of the Association for Business Communication and has presented numerous times at ABC’s annual conventions. Professor Seefer, who places great emphasis on student learning, success, and achievement, has been named Teacher of the Year at three different colleges, most recently for the Contra Costa Community College District.

Cathy Witlox

Cathy Witlox teaches grammar for business writers at the University of Toronto School of Continuing Studies and copy editing at Ryerson University. Her teaching is largely informed by her experiences in both small businesses and corporations, mostly in marketing departments. As well as teaching, Cathy works as an editor of a variety of materials, including books, corporate reports, marketing materials, websites, and press releases.
  • This edition further considers technological advancements, addresses the changes in workplace environments, reflects our Canadian diversity, emphasizes professional vocabulary, and focuses on the employment skills of editing and proofreading.
  • A glossary has been added to this edition, providing students with a quick alphabetical reference of grammar terms defined throughout the text (these terms appear in boldface type).
  • An additional 150 exercise questions have been added and more than 30 percent of questions from the previous edition have been revised, with an even greater emphasis on business and diversity.
  • A pretest is available that allows students to assess their business English strengths and weaknesses.
  • Includes 6 Writer‘s Workshops that allow students to apply writing principles immediately through proofreading skills, email messages, memos, letters, short reports, and internal proposals.
  • Ask an Editor boxes illustrate everyday communication problems encountered in the work world, presented in an easy-to-read question-and-answer format.
  • Each chapter is introduced by concisely stated learning objectives to summarize the concepts that will be presented throughout the text.
  • Each chapter contains a pretest and a posttest to keep students engaged and allow them to evaluate their ongoing achievements.
  • Each level of each chapter offers self-checked exercises to allow students to determine whether they comprehend the concepts presented.
  • Editor’s Challenge exercises are available and are packed with intentional grammar and mechanics errors that cover many concepts presented in the textbook.
Preface
Introduction and Pretest

Unit 1: Laying a Foundation
Chapter 1: Parts of Speech
Chapter 2: Sentences: Elements, Patterns, and Faults
Writer’s Workshop: Developing Proofreading Skills

Unit 2: Knowing the Namers
Chapter 3: Nouns
Chapter 4: Possessive Nouns
Chapter 5: Personal Pronouns
Chapter 6: Pronouns and Antecedents
Writer’s Workshop: Techniques for Effective Sentences

Unit 3: Showing the Action
Chapter 7: Verb Tenses and Parts
Chapter 8: Verbs: Kinds, Voices, Moods
Chapter 9: Subject–Verb Agreement
Chapter 10: Verbals
Writer’s Workshop: Techniques for Effective Paragraphs

Unit 4: Modifying and Connecting Words
Chapter 11: Modifiers: Adjectives and Adverbs
Chapter 12: Prepositions
Chapter 13: Conjunctions to Join Equals
Chapter 14: Conjunctions to Join Unequals
Writer’s Workshop: Email Messages and Memos

Unit 5: Punctuating Sentences
Chapter 15: Commas
Chapter 16: Semicolons and Colons
Chapter 17: Other Punctuation

Unit 6: Writing With Style
Chapter 18: Capitalization
Chapter 19: Numbers
Chapter 20: Effective Sentences
Writer’s Workshop: Short Reports

Chapter 21: Reference Skills

Appendices:
Appendix A: Developing Spelling Skills
Appendix B: Developing Vocabulary Skills
Appendix C: Reference Guide to Document Formats

Self-Help Exercises
Answers
Glossary
Index
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 0176941770
  • ISBN-13: 9780176941772
  • RETAIL $99.95

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1774747227
  • ISBN-13: 9781774747223
  • RETAIL $77.95

  • ISBN-10: 017683219X
  • ISBN-13: 9780176832193
  • RETAIL $136.95

  • ISBN-10: 0176948031
  • ISBN-13: 9780176948030
  • RETAIL $156.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

MindTap Instant Access (12 Months/Multi Term) for Guffey's Canadian Business English

ISBN: 9780176941772
MindTap is the digital learning solution that powers students from memorization to mastery. It gives instructors complete control of their course—to provide engaging content, challenge every individual, and build student confidence. Instructors can customize interactive syllabi to emphasize priority topics as well as add their own material or notes to the ebook as desired. This outcome-driven application gives instructors the tools needed to empower students and boost both understanding and performance.

FOR STUDENTS

MindTap Instant Access (12 Months/Multi Term) for Guffey's Canadian Business English

ISBN: 9780176941772
MindTap is the digital learning solution that powers students from memorization to mastery. It gives instructors complete control of their course—to provide engaging content, challenge every individual, and build student confidence. Instructors can customize interactive syllabi to emphasize priority topics as well as add their own material or notes to the ebook as desired. This outcome-driven application gives instructors the tools needed to empower students and boost both understanding and performance.