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CB: Consumer Behaviour, 3rd Edition |

Barry J. Babin, Eric G. Harris

  • Copyright 2024
  • {{checkPublicationMessage('Published', '2023-03-03T00:00:00+0000')}}
Starting At $74.95 See pricing and ISBN options
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CB: Consumer Behaviour 3rd Edition by Barry J. Babin/Eric G. Harris
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Overview

​The third Canadian edition of CB provides a thorough introduction to consumer behaviour. Students will discover how organizations can create and enhance their marketing strategy, advertising and campaign plans, and product offerings by better understanding their target audiences. This includes a thorough examination of the internal (such as perception and motivation) and external (such as cultural and societal) elements that affect consumer decision-making. The third edition includes cases based on Canadian businesses, several current examples of customer behaviour, critical thinking exercises, and the latest academic research.​

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Meet the Authors

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Barry J. Babin

Barry J. Babin has authored more than 100 research publications in some of today's most prestigious peer-reviewed research periodicals, such as the Journal of Marketing, Journal of Consumer Research, Journal of Business Research, Journal of Retailing, Psychology and Marketing, Journal of the Academy of Marketing Science and the International Journal of Wine Business Research. Dr. Babin is currently Morris Lewis Professor of Marketing and chair of marketing in the Ole Miss Business School. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi, Outstanding Researcher in the COB at Louisiana Tech University, the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research and the Academy of Marketing Science’s prestigious Harold W. Berkman Distinguished Service Award. Dr. Babin is a past president of the Academy of Marketing Science and the Society for Marketing Advances and has been recognized as a distinguished fellow of both organizations. His research focuses on the effect of the service environment in creating value for employees and customers and on the impact of big data on consumer liberty. He offers expertise in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His teaching specialties involve advanced methods of marketing and consumer research and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, Mexico, New Zealand, South Africa, Canada, Sweden, Norway, Peru, Israel and the United Kingdom.

Eric G. Harris

What's New

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  • Updated examples reflect and highlight principles of equality, diversity, and inclusion.
  • Newly categorized boxes highlight research and experience from the real world in important categories of consumer behaviour, theory and practice, retailing, technology, self and identity, cognition and decision-making, and consumer protection.​
  • ​Critical thinking questions have been included in all boxes and cases to promote student engagement.​
  • Updated cases include recognizable Canadian companies such as Shopify, Lululemon, and Canada Goose.
  • ​An integrative case on Manitobah Mukluks has been added.​

Features

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  • ​The Cengage Canada Teaching Advantage delivers research-based instructor resources that promote student engagement and higher-order thinking to enable the success of Canadian students and educators. With a focus on quality, all of our resources are copyedited and questions are reviewed to ensure the content is accurate and relevant to the new edition.​
  • MindTap is an online learning platform that helps students stay organized and study effectively by providing all their course materials and study tools in one place. Along with additional course content, MindTap lets them highlight, take notes, create flashcards and more.​
  • ​Video lessons provide “bite-sized” learning opportunities about key concepts and topics from each chapter. ​
  • Each chapter has an assignable quiz that measures student understanding of key topics and concepts.
  • Case activities let students apply the chapter’s key concepts to real-world company scenarios, building critical-thinking and problem-solving skills. ​
  • ​Animated Scenario Videos let students experience running a business and making decisions that impact the company. Students apply what they've learned to real-world scenarios and get feedback on their choices. ​

Table of Contents

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Part One: Introduction
Chapter 1: What Is CB, and Why Should I Care?
Chapter 2: Value and the Consumer Behaviour Value Framework

Part Two: Internal Influences
Chapter 3: Consumer Learning Starts Here: Perception
Chapter 4: Comprehension, Memory, and Cognitive Learning
Chapter 5: Motivation and Emotion: Driving Consumer Behaviour
Chapter 6: Personality, Lifestyles, and the Self-Concept
Chapter 7: Attitudes and Attitude Change

Part Three: External Influences
Chapter 8: Consumer Culture
Chapter 9: Microcultures
Chapter 10: Group and Interpersonal Influence

Part Four: Situations and Decision-Making
Chapter 11: Consumers in Situations
Chapter 12: Decision-Making I: Need Recognition and Search
Chapter 13: Decision-Making II: Alternative Evaluation and Choice

Part Five: Consumption and Beyond
Chapter 14: Consumption to Satisfaction
Chapter 15: Consumer Relationships
Chapter 16: Marketing Ethics and Consumer Misbehaviour

Integrative Case Study: Manitobah Mukluks
Endnotes
Glossary
Index
Chapter in Review Pages​

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1778411576
  • ISBN-13: 9781778411571
  • RETAIL $99.95
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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1778411541
  • ISBN-13: 9781778411540
  • RETAIL $74.95

  • ISBN-10: 1774746646
  • ISBN-13: 9781774746646
  • RETAIL $99.95

  • ISBN-10: 177841642X
  • ISBN-13: 9781778416422
  • RETAIL $119.95
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Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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ISBN: 9781778411571