Corporate Entrepreneurship & Innovation, 3rd Edition

Michael H. Morris, Donald F. Kuratko, Jeffrey G. Covin

Copyright 2011
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Corporate Entrepreneurship & Innovation 3rd Edition by Michael H. Morris/Donald F. Kuratko/Jeffrey G. Covin

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Overview
Meet the Authors
What's New
Features
Table of Contents
Pricing

Overview

CORPORATE ENTREPRENEURSHIP & INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship in today’s dynamic business environment.

Meet the Authors

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Michael H. Morris

Dr. Michael H. Morris holds the N. Malone Mitchell Chair in Entrepreneurship at Oklahoma State University and is head of the university’s School of Entrepreneurship. Dr. Morris formerly held the Chris J. Witting Chair in Entrepreneurship in the Whitman School of Management at Syracuse University. In addition, he has led entrepreneurship programs that have been ranked consistently among the top ten by U.S. News and World Report, Fortune Small Business, and the Princeton Review/Entrepreneur Magazine. A widely published author and researcher, Dr. Morris has written seven books and more than 100 peer-reviewed academic articles.

Donald F. Kuratko

Dr. Donald F. Kuratko (known as “Dr. K”) is a prominent scholar and national leader in the field of entrepreneurship. He has authored or co-authored over 200 articles on aspects of entrepreneurship and corporate innovation in journals such as Journal of Business Venturing, Entrepreneurship Theory and Practice, Strategic Management Journal, Journal of Operations Management, Journal of Management Studies, Small Business Economics, Journal of Business Ethics, Business Horizons, and Family Business Review. Dr. Kuratko has authored 30 books, including one of the leading entrepreneurship books in the world today, Entrepreneurship: Theory, Process, Practice (currently in its 11th edition), as well as New Venture Management (2021) and Corporate Innovation (2019). In addition, Dr. Kuratko has been a corporate innovation consultant to a number of major Fortune 500 corporations and he was the co-founder and executive director of the Global Consortium of Entrepreneurship Centers (GCEC). Dr. Kuratko was selected as one of the top entrepreneurship professors in the United States by Fortune magazine. He has been named one of the top ten entrepreneurship scholars in the world and was the recipient of the Riata Distinguished Entrepreneurship Scholar Award. In 2011 he was the inaugural recipient of the Karl Vesper Entrepreneurship Pioneer Award for his career dedication to developing the field of entrepreneurship. The Academy of Management honored Professor Kuratko with the Entrepreneurship Advocate Award and the Entrepreneurship Mentor Award for his contributions to the development and advancement of the discipline of entrepreneurship. In addition, he was named the National Outstanding Entrepreneurship Educator by the United States Association for Small Business and Entrepreneurship (USASBE) and was also honored with the John E. Hughes Entrepreneurial Advocacy Award for his career advocacy in entrepreneurship.

Jeffrey G. Covin

Dr. Jeffrey G. Covin is the Samuel and Pauline Glaubinger Professor of Entrepreneurship and Professor of Strategic Management at the Kelley School of Business of Indiana University - Bloomington. In 2005, he was awarded the prestigious Entrepreneurship Mentor Award by the Academy of Management for his exemplary work in developing Ph.D. students and junior-level faculty in the entrepreneurship field. In 2008, Dr. Covin received the USASBE Award for Outstanding Research in Corporate Entrepreneurship and Strategy.

What's New

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The Third Edition includes extensive new and updated content on key topics, including the forms corporate entrepreneurship can take, entrepreneurship at different levels of management, entrepreneurial strategy, entrepreneurship in nonprofit and public organizations, and more.
The text presents interesting new material reflecting the latest research and trends in a variety of areas, including the reasons firms engage in corporate venturing, associations between these motives and venture performance, "best practices" of innovative companies, reward systems and their role in corporate innovation, and how to deal with failed innovation projects.
Abundant new insights throughout the text help students understand essential aspects of entrepreneurship and innovation, including how to manage entrepreneurship and overcome obstacles to entrepreneurial behavior in established organizations; how human resource management systems, organizational structure, culture, and control systems must complement one another to foster innovation; and the importance of a sound technology strategy.
New tools and discussions help students to explore relevant business theory and its practical, real-world applications, including organizing resources to support entrepreneurial initiatives, managing corporate venture capital investments, and conducting an entrepreneurial health audit within an organization.
The current edition features an updated approach to several topics based on reader feedback, including a streamlined treatment of how to measure and monitor companies' levels of entrepreneurship, a new guide to putting together a corporate venture plan, and 15 new or revised "Innovator's Notebook" features, with examples of corporate entrepreneurship in practice and associated discussion questions.

Features

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The popular "Innovator's Notebook" feature describes successful strategies employed by actual corporations to support entrepreneurship, providing students with interesting and highly relevant real-world examples to reinforce the chapter material.
The experienced author team uses an engaging, reader-friendly style while providing detailed, actionable answers to the "what," "how," "where," and "who" questions related to entrepreneurship strategies and innovation practices.
In addition to traditional entrepreneurship, the text features coverage of new business development within existing organizations, as well as alternative forms of corporate venturing and innovation and how they work together, giving students a broad-based perspective to prepare them for success in today's diverse business climate.
A highly effective organizational structure, with chapters and sections based on a summary model of the corporate entrepreneurship process, makes it easy to develop an effective course plan and pace while introducing students to the exciting, emerging field of corporate entrepreneurship and innovation. This comprehensive model also gives students a useful "road map" for successful corporate entrepreneurship and innovation in corporate, government, and non-profit organizations.
A casemap for instructors identifies excellent cases that can be used in conjunction with key chapters or topical areas in the book in order to explore key issues in greater depth; provide compelling, relevant, and realistic examples; and help students appreciate the practical applications of the course material.

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Part I: BUILDING BLOCKS FOR CORPORATE ENTREPRENEURSHIP.
1. The New Entrepreneurial Imperative.
2. The Unique Nature of Corporate Entrepreneurship.
3. Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity.
4. The Forms of Corporate Entrepreneurship.
5. Entrepreneurship in Other Contexts: Non-Profit and Government Organizations.
Part II: CREATING THE ENTREPRENEURIAL ORGANIZATION.
6. Human Resources in the Entrepreneurial Organization: The Creative Individual.
7. Human Resources and the Entrepreneurial Organization: The Organizational Perspective.
8. Corporate Strategy and Entrepreneurship.
9. Structuring the Company for Entrepreneurship.
10. Developing an Entrepreneurial Culture.
Part III: ACHIEVING AND SUSTAINING ENTREPRENEURIAL PERFORMANCE.
11. Constraints on Entrepreneurial Performance.
12. Leading the Entrepreneurial Organization.
13. Assessing Entrepreneurial Performance.
14. Control and Entrepreneurial Activity.
15. Sustaining Entrepreneurial Performance in the 21st Century Organization.