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eBook: Research Methods for the Behavioral Sciences, 5th Edition

Frederick J Gravetter, Lori-Ann B. Forzano

  • Copyright 2016
  • {{checkPublicationMessage('Published', '2015-01-01T00:00:00+0000')}}
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eBook: Research Methods for the Behavioral Sciences 5th Edition by Frederick J Gravetter/Lori-Ann B. Forzano
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Overview

RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, helps readers see how interesting and exciting experimental and nonexperimental research can be. Inviting and conversational, the book leads readers through the research process from start to finish. It begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step presentation emphasizes the decisions researchers must make at each stage of the process. The authors avoid a \"cookbook\" approach by linking terminology with applied concepts; their \"lecture in a book\" style makes the text accessible by emphasizing discussion and explanation of topics. Examples and content throughout the book reflect the most current APA guidelines.

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Meet the Authors

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Frederick J Gravetter

The late Frederick J Gravetter was professor emeritus of psychology at State University of New York, Brockport. While teaching at Brockport, Dr. Gravetter specialized in statistics, experimental design and cognitive psychology. He received his bachelor’s degree in mathematics from M.I.T. and his Ph.D. in psychology from Duke University. In addition to publishing several research articles, Dr. Gravetter co-authored STATISTICS FOR THE BEHAVIORAL SCIENCES and ESSENTIAL OF STATISTICS FOR THE BEHAVIORAL SCIENCES.

Lori-Ann B. Forzano

Lori-Ann B Forzano is a professor of psychology at State University of New York, Brockport, where she regularly teaches undergraduate and graduate courses in research methods, statistics, learning, animal behavior and the psychology of eating. Her research examines impulsivity and self-control in adults and children and has been published in the Journal of the Experimental Analysis of Behavior, Learning and Motivation and The Psychological Record. Dr. Forzano also co-authored ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES. She received her PhD in experimental psychology from the State University of New York at Stony Brook.

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  • ISBN-10: 1305543955
  • ISBN-13: 9781305543959
  • RETAIL $77.95
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