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Essentials of Business Communication, 10th Edition |

Mary Ellen Guffey, Dana Loewy, Richard Almonte

  • {{checkPublicationMessage('Published', '2021-01-08T00:00:00+0000')}}
Starting At $77.95 See pricing and ISBN options
Essentials of Business Communication 10th Edition by Mary Ellen  Guffey/Dana Loewy/Richard Almonte

Overview

The tenth Canadian edition of Essentials of Business Communications was developed to prepare students for careers in business by highlighting best practices and strategies, backed by leading-edge research. With a focus on writing skills, but also listening, speaking, and interpersonal skills, students will strengthen their professionalism, apply expert writing techniques, and learn workplace digital savvy and resume-building skills. Written in a conversational tone, this tenth Canadian edition is packed with real-life business examples that allow students to immerse themselves in an experiential learning environment. This edition includes a new Words of Wisdom feature that offers topical and sage advice from Canadian business professionals and new end-of-chapter activities that will provide students with an upper hand when entering the workforce.

This text offers an abundance of instructor resources including a test bank of 325 multiple choice questions, 195 true or false questions, and over 130 fill-in the blank questions. It also includes PowerPoint lecture slides, with approximately 30 slides per chapter; a media guide; an image library; an instructor guide; and an instructor solutions manual with complete solutions to Critical Thinking questions, Chapter Review questions, and Activities and Cases.

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy

Dana Loewy taught business communication at California State University, Fullerton for two decades, introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Loewy is also a business etiquette consultant certified by The Protocol School of Washington who occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. She holds a master’s degree from Bonn University, Germany, and earned a doctorate in English from the University of Southern California. Before co-authoring books with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students. ​

Richard Almonte

Richad Almonte holds a doctorate in English from McMaster University. He is a professor in the School of Marketing at George Brown College in Toronto, where he touches courses in business communication, marketing communication, soft skills, and an elective in gothic literature and horror film. His research has been published, most recently, in the Community College Journal of Research and Practice.
  • Significant update of end-of-chapter exercises, activities, and cases, with many new or revised. The new cases recognize the pedagogical usefulness of scripting, role play, and performance as effective means of practicing business communication skills.
  • Business Communication Research Update feature. Units open with selections from peer-reviewed articles by researchers studying business communication in today’s technology-driven workplace. They provide an excellent starting place for classroom discussion, research, and communication practice.
  • Workplace in Focus boxes have been refreshed to reflect current trends in communication in the workplace.
  • Biz Comm Byte boxes appear at the beginning of each chapter with a key piece of information or byte.
  • New Words of Wisdom feature which offers some topical and sage advice from Canadian business professionals.
  • Features MindTap callouts in the margin, directing students to specific sections of the digital resource for interactive learning resources. MindTap is an additional purchase.
  • Before-and-After Model Documents. Before-and-after sample documents and descriptive callouts create a road map to the writing process, demonstrating the effective use of the skills being taught, as well as the significance of the revision process.
  • Writing Plans. Ample step-by-step writing plans help students get started quickly on organizing and formatting messages..
Preface
Acknowledgements

Unit 1: Business Communication Today
Chapter 1: Communicating in Today’s Workplace

Unit 2: The Business Writing Process
Chapter 2: Planning Your Message
Chapter 3: Organizing and Drafting Your Message
Chapter 4: Revising Your Message

Unit 3: Writing at Work
Chapter 5: Writing Daily Messages
Chapter 6: Writing to Persuade
Chapter 7: Writing to Give Bad News

Unit 4: Business Reports and Proposals
Chapter 8: Informal Reports
Chapter 9: Proposals and Formal Reports

Unit 5: Professionalism and Speaking Skills
Chapter 10: Communicating Professionally in Person
Chapter 11: Business Presentations

Unit 6: Communicating for Employment
Chapter 12: The Job Search, Résumés, and Cover Letters
Chapter 13: Interviews and Follow-Up

Appendix A: A Guide to Document Formats
Appendix B: Correction Abbreviations and Proofreading Marks
Appendix C: Documentation Formats
Appendix D: Style in Writing

Grammar and Mechanics Handbook
Key to Grammar/Mechanics Checkups
Notes
Index
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 0176909737
  • ISBN-13: 9780176909734
  • RETAIL $99.95

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1774747200
  • ISBN-13: 9781774747209
  • RETAIL $77.95

  • ISBN-10: 0176909656
  • ISBN-13: 9780176909659
  • RETAIL $113.95

  • ISBN-10: 0176947965
  • ISBN-13: 9780176947965
  • RETAIL $133.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

MindTap Instant Access (12 Months/Multi Term) for Guffey's Essentials of Business Communication

ISBN: 9780176909734
MindTap is the digital learning solution that powers students from memorization to mastery. It gives instructors complete control of their course—to provide engaging content, challenge every individual, and build student confidence. Instructors can customize interactive syllabi to emphasize priority topics as well as add their own material or notes to the ebook as desired. This outcome-driven application gives instructors the tools needed to empower students and boost both understanding and performance.

FOR STUDENTS

MindTap Instant Access (12 Months/Multi Term) for Guffey's Essentials of Business Communication

ISBN: 9780176909734
MindTap is the digital learning solution that powers students from memorization to mastery. It gives instructors complete control of their course—to provide engaging content, challenge every individual, and build student confidence. Instructors can customize interactive syllabi to emphasize priority topics as well as add their own material or notes to the ebook as desired. This outcome-driven application gives instructors the tools needed to empower students and boost both understanding and performance.