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Essentials of Business Communication, 11th Edition |

Mary Ellen Guffey, Dana Loewy, Richard Almonte

  • {{checkPublicationMessage('Published', '2024-01-25T00:00:00+0000')}}
Starting At $77.95 See pricing and ISBN options
Essentials of Business Communication 11th Edition by Mary Ellen  Guffey/Dana Loewy/Richard Almonte

Overview

​​The Eleventh Canadian Edition of Essentials of Business Communication is comprehensive and practical, designed to equip learners with essential workplace communication skills. With its convenient text/workbook format, it provides comprehensive yet concise coverage with an emphasis on practicality. This edition incorporates the latest research and real-world examples and resources.​ The companion online learning platform, MindTap, provides ample practices and quizzes without adding to instructor workload, inclusive of AI empowered auto-feedback to enhance students’ oral communication skill.

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy

Dana Loewy taught business communication at California State University, Fullerton for two decades, introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Loewy is also a business etiquette consultant certified by The Protocol School of Washington who occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. She holds a master’s degree from Bonn University, Germany, and earned a doctorate in English from the University of Southern California. Before co-authoring books with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students. ​

Richard Almonte

Richad Almonte holds a doctorate in English from McMaster University. He is a professor in the School of Marketing at George Brown College in Toronto, where he touches courses in business communication, marketing communication, soft skills, and an elective in gothic literature and horror film. His research has been published, most recently, in the Community College Journal of Research and Practice.
  • ​New and revised End-of-Chapter Exercises and Activities: These new cases recognize the usefulness of scripting, role-play, and performance as effective means of practicing business communication skills. ​
  • ​Provides a Canadian context, by including curated selections of recent peer-reviewed articles at the beginning of each unit. The edition also features refreshed "New Workplace in Focus Boxes" reflecting current communication trends and "Biz Comm Fact Boxes" providing recent facts and statistics relevant to business communication in Canada.
  • ​Updated use and discussion of gender and pronouns: takes into consideration changes in the use of plural and other chosen pronouns to denote singular people. It reflects the increasingly accepted use of these pronouns in many Canadian workplaces.
  • ​AI Empowered Video Activities give students oral communication opportunities with AI empowered analysis and individual feedback, while protecting class time and instructor workload. ​
  • ​Text/Workbook Format: a convenient format, providing an all-in-one teaching-learning package that includes concepts, application exercises, challenges, and a combination handbook/reference manual. ​
  • ​Writing Plans and Writing Improvement Exercises: Step-by-step writing plans help novice writers get started quickly, while revision exercises build confidence and skills. ​
  • ​Coverage of Communication Technology: All relevant chapters discuss and provide practice involving various communication technologies, such as email, messaging, social media, infographics, and artificial intelligence.
  • ​Workplace in Focus: Featured in each chapter, chapter concepts are connected to real-world examples, often from Canadian workplaces. These features serve as starting points for in-class discussion and research. ​
  • ​Auto-graded Homework Assignments are located at the end of each chapter’s learning path on MindTap, providing students practice and feedback without adding to instructor workload. Multiple sets and question variety encourages students to review explanations to improve scores.
  • ​A Grammar/Mechanics Diagnostic Test and quizzes on each topic can be found on the MindTap learning path to help identify students’ grammar and mechanics competencies. ​
​Unit 1: Business Communication Today

 Chapter 1. Communicating in Today’s Workplace  

Unit 2: The Business Writing Process 

  Chapter 2. Planning Your Message 
Chapter 3. Organizing and Drafting Your Message  
Chapter 4. Revising Your Message  

Unit 3: Writing at Work 

  Chapter 5. Writing Daily Messages  
Chapter 6. Writing to Persuade  
Chapter 7. Writing to Give Bad News  

Unit 4: Business Reports and Proposals 

  Chapter 8. Informal Reports  
Chapter 9. Proposals and Formal Reports  

Unit 5: Professionalism and Speaking Skills 

  Chapter 10. Communicating Professionally in Person  
Chapter 11. Business Presentations  

Unit 6: Communicating for Employment 

  Chapter 12. The Job Search, Résumés, and Cover Letters 
Chapter 13. Interviews and Follow-Up  

Appendixes 

Appendix A: A Guide to Document Formats  
Appendix B: Correction Abbreviations and Proofreading Marks  
Appendix C: Documentation Formats  
Appendix D: Style in Writing  

Grammar/Mechanics Handbook 

Key to Grammar/Mechanics Chapter Challenges and Handbook Checkups  
Notes  
Index  
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1778414222
  • ISBN-13: 9781778414220
  • RETAIL $99.95

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1778414192
  • ISBN-13: 9781778414190
  • RETAIL $77.95

  • ISBN-10: 1778412815
  • ISBN-13: 9781778412813
  • RETAIL $100.95

  • ISBN-10: 1778418724
  • ISBN-13: 9781778418723
  • RETAIL $120.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap Instant Access (Multi-Term) for Guffey’s Essential of Business Communication, 11e

ISBN: 9781778414220