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eTextbook: BCOM, 9th Edition

Carol M. Lehman, Debbie D. DuFrene

Copyright 2018
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eTextbook: BCOM 9th Edition by Carol M. Lehman/Debbie D. DuFrene

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Overview
Meet the Authors
What's New
Features
Table of Contents
Pricing

Overview

Through ongoing research into students’ workflows and preferences, BCOM from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore BCOM anywhere, anytime, and on most devices with BCOM Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, BCOM with BCOM Online engages students of all generations and learning styles, and integrates seamlessly into your Business Communication course. BCOM 9 features new content on business communication in an increasingly digital world, including additional information and emphasis on virtual teams. Expanded discussion of active listening and the perceptual process are also included. A new APA style card is also included for student reference in this edition.

Meet the Authors

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Carol M. Lehman

Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned her bachelor’s and master’s degrees in business education from the University of Southern Mississippi and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development, business presentations and written communication.

Debbie D. DuFrene

Dr. Debbie DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication (ABC) and has been a business communication consultant to various organizations from the business, industry and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for ABC.

What's New

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NEW 4LTR PRESS ONLINE: Created through a deep investigation of students' challenges and workflows, BCOM9 Online lets students study how and when they want−including on their devices!
With the unique StudyBits™ functionality, students easily collect notes and create StudyBits™ from interactive content to collect what’s important. And intuitive tagging and filtering options helps students maximize their study efforts as they make flashcards, take practice quizzes, view related content, and track their progress all in one place!
Coupled with straightforward course management, assessment, and analytics for instructors, BCOM9 with Online engages students of all generations and learning styles, and integrates seamlessly into your course, setting the stage for thinking critically about business communication.

Features

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Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student’s workf
Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.
Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.
Instructor Prep cards offer at-a-glance information to help instructors plan class time and assignments. Style cards offer quick reference to both APA and MLA styles of writing.

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1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
3. Planning and Decision Making.
4. Preparing Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment Messages.
Grammar and Usage Appendix.