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See Most Recent Edition

Foundations of Business, 6th Edition

William M. Pride, Robert J. Hughes, Jack R. Kapoor

  • Copyright 2019
  • {{checkPublicationMessage('Published', '2018-01-10T00:00:00+0000')}}
Starting At $77.95 See pricing and ISBN options
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Foundations of Business 6th Edition by William M. Pride/Robert J. Hughes/Jack R. Kapoor
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Overview

Recognized for its concise, easy-to-understand approach, Pride/Hughes/Kapoor's FOUNDATIONS OF BUSINESS, 6E helps students build the solid foundation they need to succeed in today's competitive business world and in their personal lives. Up-to-date coverage presents forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Students study how a nation's economy affects both individuals and business, ethics and social responsibility, small business and entrepreneurship, and the global environment. In addition, new cutting-edge topics examine the impact of social media on business, international business, green and socially responsible business and sustainability. MindTap online personalized learning experience now offers more activities and decision-making exercises.

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Meet the Authors

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William M. Pride

William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his PhD from Louisiana State University. In addition to this text, he is the co-author of CENGAGE LEARNING'S BUSINESS text, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Dr. Pride’s research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes

Robert J. Hughes received his Ph.D. from the University of North Texas with an emphasis in business administration and college instruction. He has taught introduction to business courses for more than 35 years, both on campus and online for Richland College -- one of seven campuses that are part of the Dallas College District. Dr. Hughes has also taught accounting, personal finance, small business management and business mathematics. In addition to FOUNDATIONS OF BUSINESS, he has authored college textbooks for personal finance and business mathematics. He has also served as a content consultant for two popular national televisions series -- "It’s Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." In addition, Dr. Hughes served as lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment advisor to individuals, businesses and charitable organizations. Dr. Hughes is the recipient of three different teaching in excellence awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There’s nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only additional academic courses, but also life in the real world."

Jack R. Kapoor

Jack R. Kapoor holds an Ed.D. from Northern Illinois University. He has been a professor of business and economics in the business and technology division at the College of DuPage, where he has taught introduction to business, marketing, management, economics and personal finance for more than 40 years. Dr. Kapoor previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business and other colleges. Dr. Kapoor is a recipient of the Business and Technology Division’s Outstanding Professor Award. He has also served as an assistant national bank examiner for the U.S. Treasury Department and has worked as an international trade consultant for Bolting Manufacturing Co., Ltd. in Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS. He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business and the Chicago Tribune. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist and communist countries.

What's New

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  • THIS BOOK HIGHLIGHTS THE THEME OF SUCCESS THROUGHOUT WITH AN EMPHASIS ON BEST PRACTICES. Prepare students for career success as they gain important insights into today's best practices for attaining their individual business and career goals. All-new CareerWorks!, Ethics and Social Responsibility Concerns, Going Green, Using Social Media, and Developing Entrepreneurial Skills features emphasize success while connecting to important concepts in each chapter.
  • UPDATED "WHY SHOULD YOU CARE" AND "INSIDE BUSINESS" FEATURES EMPHASIZE THE RELEVANCE OF TODAY'S BUSINESS ISSUES IN STUDENTS' LIVES. These "Why Should You Care" and "Inside Business" features highlight timely business challenges as they appear at the beginning of each chapter and draw students into the material that follows.
  • UPDATED, COMPREHENSIVE INSTRUCTOR'S SUPPORT INCLUDES REVISED TEACHING TOOLS AND PROVEN TEST BANK. The Instructor's Resource Manual (IRM) features easy-to-navigate layouts and classroom activities for each chapter. The instructor companion site includes the IRM, information about MindTap activities, Test Bank, and two PowerPoint® slide decks for student engagement and lectures. Primarily written and class-tested by the text's authors, the Test Bank contains more than 3,000 items tagged by learning objectives, topic, difficulty, business program (AACSB) outcomes, and Bloom's taxonomy level.
  • UPDATED MINDTAP LEARNING RESOURCES HELP STUDENTS UNDERSTAND AND RETAIN CONCEPTS. MindTap now offers a "Marketing it Relevant" activity for each part to introduce students to topics, new videos from real companies, and practice exam questions in Adaptive Test Prep. In addition, MindTap offers PowerPoint® slides, homework assignments, all-new videos that take students through a "Choose Your Own Adventure" branching activity in "You Make the Decision", Group Projects, and Business Plan Assignments. MindTap decision-making exercises help elevate student thinking.

Features

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  • END-OF-CHAPTER VIDEO CASES HIGHLIGHT AN ACTUAL ORGANIZATION SUCCESSFULLY APPLYING THE CHAPTER'S CONCEPTS. Engaging Video Cases in each chapter focus on a successful, real-world company that uses concepts from the chapter content in real-world situations. Accompanying questions encourage students to closely examine the keys to success.
  • ONGOING VIDEO CASE FEATURES GRAETER'S, A SPECIALTY ICE CREAM RETAILER. This intriguing ongoing Video Case at the end of each part offers a unique, first-hand look into one business' day-to-day operations. Students gain a better understanding of the real challenges that today's business owners face. Students also can apply what they learn by analyzing problems, solutions, and actions taken by the retailer.
  • BUILDING A BUSINESS PLAN PROJECT WALKS STUDENTS THROUGH PREPARING A REAL BUSINESS PLAN. This invaluable project at the end of each part guides students step-by-step through the process of creating an effective business plan.
  • FIVE ONLINE APPENDIXES PROVIDE MORE DETAIL ON KEY TOPICS. Appendixes provide in-depth exploration into "Understanding Personal Finances and Investments"; "Careers in Business"; "Enhancing Union-Management Relations"; "Risk Management and Insurance"; and "Business Law, Regulation, and Taxation." These helpful appendices are available on the instructor companion site and at the end of the full learning path in MindTap.
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  • MINDTAP INCLUDES A WEALTH OF LEARNING RESOURCES TO HELP STUDENTS UNDERSTAND AND RETAIN CONCEPTS. Students can explore video materials from real companies or take practice exams that use questions similar to the Test Bank to ease exam anxiety through Adaptive Test Prep. Students can also study and create flashcards, review PowerPoint® slides, and apply concepts through experiential activities such as You Make the Decision activities, Group Projects, and Business Plan Assignments. These decision-making exercises help elevate student thinking.

Table of Contents

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Part I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Ethics and Social Responsibility in Business.
3. Global Business.
Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
Part VI: INFORMATION, ACCOUNTING, AND FINANCE.
14. Exploring Social Media and e-Business.
15. Using Management and Accounting Information.
16. Mastering Financial Management.
Online Appendices:
Appendix A: Understanding Personal Finances and Investments.
Appendix B: Careers in Business.
Appendix C: Enhancing Union-Management Relations.
Appendix D: Risk Management and Insurance.
Appendix E: Business Law, Regulation, and Taxation.

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MindTap Options

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 1337386979
  • ISBN-13: 9781337386975
  • RETAIL $99.95

  • ISBN-10: 1337710962
  • ISBN-13: 9781337710961
  • RETAIL $129.95
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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 0357685598
  • ISBN-13: 9780357685594
  • RETAIL $77.95

  • ISBN-10: 1337386928
  • ISBN-13: 9781337386920
  • RETAIL $170.95
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Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap Introduction to Business, 1 term (6 months) Instant Access for Pride/Hughes/Kapoor's Foundations of Business

ISBN: 9781337386975
MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 6th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. This product delivers in-depth coverage of fundamental business concepts, along with practical applications and real-world examples. It has been updated with new assessments like a new Making it Relevant activity to introduce the topics to students, Group Projects, and Business Plan assignments that promote applications, not just recall, of course concepts. As an instructor using MindTap, you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure.

MindTap Introduction to Business with LivePlan, 1 term (6 months) Instant Access for Pride/Hughes/Kapoor's Foundations of Business

ISBN: 9781337710961
MindTap Introduction to Business with LivePlan allows students to use a “learn by doing” approach, creating an environment that not only helps them to better retain concepts, but also helps them get that hands-on business decision-making practice they need for the real-world! MindTap Introduction to Business with LivePlan reflects how today’s students want to learn & that’s why it’s successful. Through varied, interactive and purposeful activities, MindTap Introduction to Business with Live Plan facilitates a learn by doing approach that makes for a more engaging course experience! This code also provides students with access to LivePlan, a powerful interactive online tool that walks them step-by-step through building a business plan--a skill that will benefit them throughout their careers. Step-by-step, the program literally "builds" the business plan from the ground up for these future entrepreneurs and business leaders.