Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
Your form is submitting...
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
Email Address is required. 'Email Address' must contain at least 0 characters 'Email Address' cannot exceed 0 characters Please enter a valid Email Address
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Institution is required.
Discipline is required.
Cengage, at your service! How can we best meet your needs? is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?

Investments: An Introduction, 12th Edition

Herbert B. Mayo

  • Copyright 2017
  • {{checkPublicationMessage('Published', '2016-01-01T00:00:00+0000')}}
Starting At $77.95 See pricing and ISBN options
Instructor Next Steps
Students: Buy now
Investments: An Introduction 12th Edition by Herbert B. Mayo
Quick Navigation

Overview

Mayo’s INVESTMENTS: AN INTRODUCTION, 12th Edition, introduces students to today’s most important investment topics from the perspective of an individual financial planner. Students are introduced to the process of investing and the many alternatives available for the construction of a portfolio and through this, students learn about managing their assets (being active portfolio managers) or to decide to let others manage their portfolios (i.e., being passive investors).

This edition provides an inviting, comprehensive approach to investments--from the fundamentals students need to master the investing section on the CFP® exam to more advanced topics.

{{readMore['overview'] ? 'Read More' : 'Read Less'}}

Meet the Authors

{{collapseContainerClosed['meet-the-author'] ? 'Show More' : 'Show Less'}}

Herbert B. Mayo

Dr. Herbert Mayo taught full time for more than 50 years, most recently at The College of New Jersey, where he served as director of accreditation as well as professor. A well-respected author and experienced educator, Dr. Mayo has written several successful books focusing on critical finance issues and today's investment opportunities. Dr. Mayo earned his Ph.D. from Rutgers University and his undergraduate degree from the University of North Carolina at Chapel Hill. Dr. Mayo was the sole author of the first 12 editions of this text, and he has used income from the book’s sales to fund a range of philanthropic endeavors, including an annual business plan competition, a student investment fund and an endowed scholarship.

What's New

{{collapseContainerClosed['whats-new'] ? 'Show More' : 'Show Less'}}
  • Based upon student feedback, the number of “Relationships” and “Fundamental Worked Problems” features in the end-of-chapter material have been expanded. The “Relationships” feature asks students to determine the relationship between two things. For example, an increase in interest rates and how it affects the price and face value of the bond.
  • The “Fundamental Worked Problems” feature provides illustrations of basic problems covered in the chapter. Students can work the problems and have immediate access to the solutions and the steps necessary to solve the problem.
  • Includes new sections on the importance of assumptions to financial analysis, a new section that differentiates “trading” from “investing”, new material on sovereign risk and expanded coverage of exchanged traded funds (ETFs).
  • The statement of cash flows has been simplified for better student understanding. The subject of IPO price volatility has been expanded and significantly updated.
  • Key points from the footnotes have been integrated into the text to avoid being skipped over.

Features

{{collapseContainerClosed['features'] ? 'Show More' : 'Show Less'}}
  • STUDENTS FOCUS ON THE CFP® TOPICS MOST IMPORTANT FOR TODAY’S EXAM. Widely recognized for its proven focus and clear presentation of CFP® testing topics, this edition continues to emphasize concepts students need for success when they take today’s CFP® exam.
  • FINANCIAL ADVISOR’S INVESTMENT CASE PREPARES STUDENTS FOR REAL INVESTMENT DECISIONS. Brief, engaging cases at the end of each chapter create a dynamic, continuing Financial Advisor’s Case that integrates each chapter’s materials. Students clearly see how concepts from each chapter apply to investment decisions from a financial planner’s perspective. Cases follow today’s proven format for effective learning.
  • EXPANDED COVERAGE OF STOCK VALUATION RATIOS THOROUGHLY INTRODUCES THIS KEY TOPIC. Give students a strong understanding of adjusted PEG, return on equity from price to book, and profit margin from price to sales with this edition’s complete expanded introduction to stock valuation ratios--one of today’s key investment topics.

Table of Contents

{{collapseContainerClosed['table-of-contents'] ? 'Show More' : 'Show Less'}}
Part I: THE INVESTMENT PROCESS AND FINANCIAL CONCEPTS.
1. An Introduction to Investments.
2. Securities Markets.
3. The Time Value of Money.
4. Financial Planning, Taxation and the Efficiency of Financial Markets.
5. Risk and Portfolio Management.
Part II: INVESTMENT COMPANIES.
6. Investment Companies: Mutual Funds.
7. Closed-End Investment Companies, Real Estate Investment Trusts (REITs), and Exchange-Traded Funds (ETFs).
Part III: INVESTING IN COMMON STOCK.
8. Stock.
9. The Valuation of Common Stock.
10. Investment Returns and Aggregate Measures of Stock Markets.
11. The Macroeconomic Environment for Investment Decisions.
12. Behavioral Finance and Technical Analysis.
Part IV: INVESTING IN FIXED-INCOME SECURITIES.
13. The Bond Market.
14. The Valuation of Fixed-Income Securities.
15. Government Securities.
16. Convertible Bonds and Convertible Preferred Stock.
Part V: DERIVATIVES.
17. An Introduction to Options.
18. Option Valuation and Strategies.
19. Commodity and Financial Futures.
Part VI: AN OVERVIEW.
20. Financial Planning and Investing in an Efficient Market Context.

Compare Buying Options

{{collapseContainerClosed['compare-buying-options'] ? 'Show More' : 'Show Less'}}

Textbook Only Options

Traditional eBook and Print Options

{{collapseContainerClosed['detail_0'] ? 'Show More' : 'Show Less'}}

  • ISBN-10: 1337434094
  • ISBN-13: 9781337434096
  • RETAIL $77.95

  • ISBN-10: 1337434094
  • ISBN-13: 9781337434096
  • RETAIL $77.95

  • ISBN-10: 1305638417
  • ISBN-13: 9781305638419
  • RETAIL $216.95
Instructor Next Steps
Students: Buy now

Supplements

{{collapseContainerClosed['supplements'] ? 'Show More' : 'Show Less'}}

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

eBook: Investments: An Introduction

ISBN: 9781337434096
Mayo’s INVESTMENTS: AN INTRODUCTION, 12E allows you to fully understand today’s most important investment topics from the perspective of an individual financial planner. This edition provides an inviting, comprehensive approach to investments--from the fundamentals you need for success on the CFP® exam to more advanced skills for investing today. You’ll learn the key points of making solid investment decisions as you gain an overview of today’s most pertinent investment opportunities and challenges. An ongoing Financial Advisor’s Investment Case, Internet assignments, and expanded coverage of stock valuation ratios as well as stock repurchases and dividend payments emphasize how you can apply what you’re learning to daily decisions.