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COMM, 6th Edition

Deanna Sellnow, Kathleen S. Verderber, Rudolph F. Verderber

  • Copyright 2021
  • {{checkPublicationMessage('Published', '2020-06-16T00:00:00+0000')}}
Starting At $74.95 See pricing and ISBN options
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Students: Buy now
COMM 6th Edition by Deanna Sellnow/Kathleen S. Verderber/Rudolph F. Verderber
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Overview

Reflecting ongoing research into students' workflows and preferences, Sellnow/Verderber/Verderber's COMM6 provides an easy-reference, paperback textbook at an affordable price. New for this edition, COMM6 is now available with MindTap. Delivering straightforward course management, assessment and analytics for instructors, MindTap engages students of all generations and learning styles and integrates seamlessly into your learning management system. MindTap features new auto-graded video quizzes for each chapter, the latest research and examples, revised chapter quizzes and updated test banks.

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Meet the Authors

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Deanna Sellnow

Deanna D. Sellnow, Ph.D., is a Luminary Research Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. Her research focuses on instructional communication as it occurs in conventional and nonconventional classrooms (and in risk and crisis contexts in particular). She also studies the persuasive power of popular culture, particularly in entertainment media (music, movies, television, advertisements). Published in regional, national and international journals, Dr. Sellnow is co-author of Communicate!, COMM, SPEAK, and The Challenge of Effective Speaking, all with Cengage. She also wrote The Rhetorical Power of Popular Culture: Considering Mediated Texts, with Sage. Dr. Sellnow is also the former editor of the Journal of Communication Pedagogy, Communication Teacher, and the Basic Communication Course Annual.

Kathleen S. Verderber

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds a Master of Arts in speech communication, an M.B.A., and a doctorate in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of Communicate!, The Challenge of Effective Speaking in a Digital Age, COMM, and SPEAK, all with Cengage. She is also the author of Inter-Act: Interpersonal Communication, Concepts, Skills and Contexts with Oxford University Press.

Rudolph F. Verderber

Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati, and the former National Speaker's Association Professor of the Year. He is also one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts (Communicate!, The Challenge of Effective Speaking, COMM, and SPEAK) have a reputation for being student favorites due to their accessible presentation of theory and skills.

What's New

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  • A new auto-graded concept video assessment is included for every chapter. Bringing chapter concepts to life, the innovative videos provide brief, visually appealing explanations of important concepts that help students more easily remember and apply what they’ve learned. With the new auto-graded feature, these quick self-assessments help students ensure they have a solid understanding of key content to continue building upon.
  • Providing a wealth of interactive anywhere, anytime learning tools, COMM6's new MindTap digital learning solution helps students more easily locate new concept video quizzes, journal assignments and end of chapter quizzes.
  • MindTap's intuitive tagging and filtering options help students maximize their study efforts as they make flashcards, take practice quizzes, view related content and track their progress.
  • In addition to straightforward course management, assessment and analytics for instructors, the COMM6 MindTap engages students of all generations and learning styles. Integrating seamlessly into your course, it sets the stage for thinking critically about communication.

Features

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  • Every Cengage Unlimited MindTap includes an engaging print textbook and an interactive digital solution that offers study tools and the full text narrative -- all delivered and influenced by a deep understanding of students' workflow and learning styles. Students have their choice of format -- print with online, print only or online only -- all at the same affordable price.
  • Comprehensive yet succinct chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage of key concepts.
  • Concept Videos for each chapter integrate the latest research and current examples so students can better relate to what they're learning. An MLA Style card acts as a helpful reference for students during writing assignments.
  • Think Pair Share activities in the printed text give students the opportunity to examine their communication experiences and share these experiences with peers. Easier access to journal assignments in MindTap encourages students to write about various communication experiences.

Table of Contents

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Part I: FOUNDATIONS OF COMMUNICATION.
1. Communication Perspectives.
2. Perception of Self and Others.
3. Intercultural Communication.
4. Verbal Messages.
5. Nonverbal Messages.
6. Listening.
Part II: INTERPERSONAL COMMUNICATION.
7. Interpersonal Relationships.
8. Interpersonal Communication.
Part III: GROUP COMMUNICATION.
9. Communicating in Groups.
10. Group Leadership and Problem Solving.
Part IV: PUBLIC SPEAKING.
11. Topic Selection and Development.
12. Organizing Your Speech.
13. Presentational Aids.
14. Language and Oral Style.
15. Delivery.
16. Informative Speaking.
17. Persuasive Speaking.
Appendix: Interviewing.
References.
Index.

Compare Buying Options

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 0357370287
  • ISBN-13: 9780357370285
  • RETAIL $99.95

  • ISBN-10: 0357799224
  • ISBN-13: 9780357799222
  • RETAIL $99.95
Instructor Next Steps
Students: Buy now

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 0357709535
  • ISBN-13: 9780357709535
  • RETAIL $74.95

  • ISBN-10: 0357370279
  • ISBN-13: 9780357370278
  • RETAIL $118.95
Instructor Next Steps
Students: Buy now

Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap for Sellnow/Verderber/Verderber's COMM, 1 term Instant Access

ISBN: 9780357370285
MindTap for Sellnow/Verderber/Verderber's COMM is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook.

MindTapV2.0 for Sellnow/Verderber/Verderber's COMM, 1 term Instant Access

ISBN: 9780357799222
MindTap for Sellnow/Verderber/Verderber’s COMM, 6th edition, gives you complete control of your course -- helping you create unique learning experiences that challenge students, build confidence and elevate performance. Providing ultimate flexibility, MindTap can be used as-is or fully customized to meet your specific needs. You can even easily integrate it into your LMS. MindTap presents complex concepts using a blend of engaging narrative and media assets clearly linked to assessments. Personalized study plans help students stay focused and easily pinpoint areas for further study and practice. MindTap's streamlined learning path and redesigned assessments minimize reader distraction, while dual-pane assignments place readings side-by-side with assessments. With Bongo, the new in-platform speech recording technology, instructors can see students speak via video and provide feedback.