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MindTap Business Communication, 1 term (6 months) Instant Access for Guffey/Loewy's Essentials of Business Communication, 10th Edition

Mary Ellen Guffey, Dana Loewy

  • Copyright 2016
  • {{checkPublicationMessage('Published', '2015-01-16T00:00:00+0000')}}
Starting At $99.95 See pricing and ISBN options
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MindTap Business Communication, 1 term (6 months) Instant Access for Guffey/Loewy's Essentials of Business Communication 10th Edition by Mary Ellen Guffey/Dana Loewy
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Overview

MindTap Business Communication for Guffey/Loewy's Essentials of Business Communication, 10th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. Access to this product is valid for 6 months of usage.

MindTap Business Communication includes Workplace Connection videos that take students inside organizations such as Intel, Starbucks, and Carnival Cruise Lines, to demonstrate the role of communication in the workplace. Relevant readings, narrated PowerPoint® slides, and animated model documents are designed to take students up the level of learning, from basic knowledge to application. Writing Workshops engage students with interactive videos that test their skills and provide constructive feedback so they are prepared them to complete homework assignments successfully. Aplia, YouSeeU, and Write Experience assignments provide rich, skill-building exercises that empower students to communicate effectively.

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Meet the Authors

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Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her award-winning books: "Business Communication: Process and Product," "Business English" and "Essentials of Business Communication," each the most popular learning platform in its market.

Dana Loewy

Dana Loewy taught business communication at California State University, Fullerton, for two decades. Concurrently she also taught various German courses and was a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition, she is a business etiquette consultant certified by The Protocol School of Washington and occasionally advises organizations in the United States and several European countries on strategic and intercultural communication. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a Ph.D. in English at the University of Southern California. Active in professional associations, Dr. Loewy participates in international conferences, runs a successful blog (BizComBuzz) and is committed to creating effective learning materials for business communication students.

Features

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  • Contol what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Create a unique learning path of relevant readings, multimedia and activities that move students up the learning taxonomy from basic knowledge and comprehension to application.
  • Integrate your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, googledocs and more.
  • Use powerful analytics and reports that provide a snapshot of class progress, time in course, engagement and completion.
  • Empower students with the information to know where they stand at all times – both individually and compared to the highest performers in class.
  • Help students stay organized and efficient with a single destination that reflects exactly what's important to you, the instructor.
  • Automatically grade assignments and quizzes.

Table of Contents

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Workplace Connection Videos.
Readings.
Study Tools.
Writing Workshops.
Aplia.
YouSeeU.
Write Experience.

Compare Buying Options

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1285868307
  • ISBN-13: 9781285868301
  • RETAIL $99.95
Instructor Next Steps
Students: Buy now