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MindTap Communication, 1 term (6 months) Instant Access for Verderber/Sellnow/Verderber's The Challenge of Effective Speaking, 16th Edition

Rudolph F. Verderber, Deanna Sellnow, Kathleen S. Verderber

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Starting At $99.95 See pricing and ISBN options
MindTap Communication, 1 term (6 months) Instant Access for Verderber/Sellnow/Verderber's The Challenge of Effective Speaking 16th Edition by Rudolph F. Verderber/Deanna Sellnow/Kathleen S. Verderber

Overview

MindTap Communication for Verderber/Sellnow/Verderber's The Challenge of Effective Speaking in a Digital Age, 16th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. Unique to MindTap Speech is "Practice and Present" -- an online video submission and grading program that allows for individualized feedback, and provides a digital environment for students to practice their public speaking skills and get meaningful feedback from their instructor and peers. Also included are Interactive Video Activities and Speech Builder Express 3.0™ -- a tool that coaches students through the entire speech organization and outlining process.

Rudolph F. Verderber

Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati, and the former National Speaker's Association Professor of the Year. He is also one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts (Communicate!, The Challenge of Effective Speaking, COMM, and SPEAK) have a reputation for being student favorites due to their accessible presentation of theory and skills.

Deanna Sellnow

Deanna D. Sellnow, Ph.D., is a Luminary Research Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. Her research focuses on instructional communication as it occurs in conventional and nonconventional classrooms (and in risk and crisis contexts in particular). She also studies the persuasive power of popular culture, particularly in entertainment media (music, movies, television, advertisements). Published in regional, national and international journals, Dr. Sellnow is co-author of Communicate!, COMM, SPEAK, and The Challenge of Effective Speaking, all with Cengage. She also wrote The Rhetorical Power of Popular Culture: Considering Mediated Texts, with Sage. Dr. Sellnow is also the former editor of the Journal of Communication Pedagogy, Communication Teacher, and the Basic Communication Course Annual.

Kathleen S. Verderber

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds a Master of Arts in speech communication, an M.B.A., and a doctorate in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of Communicate!, The Challenge of Effective Speaking in a Digital Age, COMM, and SPEAK, all with Cengage. She is also the author of Inter-Act: Interpersonal Communication, Concepts, Skills and Contexts with Oxford University Press.
  • Seamlessly delivery appropriate content and technology assets from a number of providers to students, as they need them.
  • Break course content down into movable objects to promote personalization, encourage interactivity and ensure student engagement.
  • Customize the course – from tools to text – and make adjustments ‘on the fly,’ making it possible to intertwine breaking news into their lessons and incorporate today’s teachable moments.
  • Bring interactivity into learning through the integration of multimedia assets (apps from Cengage Learning and other providers), numerous in-context exercises and supplements, student engagement will increase leading to better student outcomes.
  • Track students’ use, activities and comprehension in real-time, which provides opportunities for early intervention to influence progress and outcomes. Grades are visible and archived so students and instructors always have access to current standings in the class.
  • Assess knowledge throughout each section: after readings, in activities, homework, and quizzes.
  • Automatically grade of all homework and quizzes.
Each chapter is structured as a learning unit that guides students through the course content by providing everything a student needs to succeed, all in one place, from the reading to practice to assessment and reflection.

START - each learning unit begins with an engaging warm-up activity that guides students in discovering the learning objectives.
READ - chapter material is presented along with activities directly related to the reading.
PRACTICE - opportunities are presented to practice what is learned.
DO - activities related to videos, quizzes, and other multimedia are presented to demonstrate student understanding of the content, including “Practice & Present,” unique to MindTap Communication.
REFLECT - guided reflection on how concepts and skills apply to real life.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1285867947
  • ISBN-13: 9781285867946
  • RETAIL $99.95