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MindTap for Biagi's Media/Impact: An Introduction to Mass Media, 1 term Instant Access, 13th Edition

Shirley Biagi

  • Copyright 2025
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MindTap for Biagi's Media/Impact: An Introduction to Mass Media, 1 term Instant Access 13th Edition by Shirley Biagi
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Overview

MindTap for Biagi's Media/Impact: An Introduction to Mass Media, 13th edition, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.

MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the ebook.

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Meet the Authors

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Shirley Biagi

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. She served as project interviewer for the Washington Press Club Foundation Women's Oral History Project and was editor of American Journalism, A Journal of Media History, published by the American Journalism Historians Association.

Table of Contents

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Cover Page
Title Page
Copyright Page
Preface
Author’s Acknowledgments
About the Author
Section One. The Mass Media Industries
Chapter 01. Mass Media and Everyday Life
Chapter 02. Books: Rearranging the Page
Chapter 03. Newspapers: Mobilizing Delivery
Chapter 04. Magazines: Chasing the Audience
Chapter 05. Music Streaming Sounds
Chapter 06. Radio: Riding New Waves
Chapter 07. Movies: Digitizing Dreams
Chapter 08. Television: Switching Channels
Chapter 09. Digital Media: Widening the Web
Section Two. Selling the Message
Chapter 10. Advertising: Catching Consumers
Chapter 11. Public Relations: Promoting Ideas
Section Three. Focusing the Message
Chapter 12. News and Information: Staying Connected
Chapter 13. Social and Political Issues: Shaping the Arguments
Chapter 14. Law and Regulation: Reforming the Rules
Chapter 15. Mass Media Ethics: Taking Responsibility
Chapter 16. Global Media: Communicating Change
Glossary
Selected References
Chapter 1. Mass Media and Everyday Life
Chapter 2. Books: Rearranging the Page
Chapter 3. Newspapers: Mobilizing Delivery
Chapter 4. Magazines: Chasing the Audience
Chapter 5. Music: Streaming Sounds
Chapter 6. Radio: Riding New Waves
Chapter 7. Movies: Digitizing Dreams
Chapter 8. Switching Channels
Chapter 9. Digital Media: Widening the Web
Chapter 10. Advertising: Catching Consumers
Chapter 11. Public Relations: Promoting Ideas
Chapter 12. News and Information: Staying Connected
Chapter 13. Social and Political Issues: Shaping the Arguments
Chapter 14. Law and Regulation: Reforming the Rules
Chapter 15. Mass Media Ethics: Taking Responsibility
Chapter 16. Global Media: Communicating Change
Index

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  • ISBN-10: 8214578914
  • ISBN-13: 9798214578910
  • RETAIL £0.00
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