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MindTap for Guffey/Seefer's Business English, 1 term Instant Access, 13th Edition

Mary Ellen Guffey, Carolyn M. Seefer

  • {{checkPublicationMessage('Published', '2019-02-01T00:00:00+0000')}}
Starting At $77.95 See pricing and ISBN options
MindTap for Guffey/Seefer's Business English, 1 term Instant Access 13th Edition by Mary Ellen Guffey/Carolyn M. Seefer

Overview

MindTap for Guffey/Seefer's BUSINESS ENGLISH, 13E is the digital learning solution that powers students' language skill mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build confidence. Empower students to accelerate their progress with MindTap.\n\nStudents strengthen their language skills with proven grammar instruction and extensive in-text and digital resources. This market leader uses a three-level approach that separates topics into manageable units. Updates reflect contemporary language use and offer immediate feedback with answers and explanations from the book's authors to help students master skills. \n\nMindTap gives you complete ownership of your content and learning experience. Customize interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook.

Mary Ellen Guffey

As a dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills.

Carolyn M. Seefer

Carolyn M. Seefer earned her undergraduate business degree and business education teaching credential from the University of Georgia and her M.B.A. from John F. Kennedy University, where she graduated at the top of her class. She has been teaching business courses at the college level for more than 30 years. Since 1996, she has served as professor in the Business Administration Department of Diablo Valley College, a large community college in the San Francisco Bay Area. In addition to teaching a variety of business courses at Diablo Valley College, Professor Seefer is faculty advisor for Phi Beta Lambda, the DVC business club; is a member of the college Scholarship Committee; is the Academic Senate representative for the Business Division; serves as a mentor to new faculty; and is involved in developing procedures and guidelines for online teaching. She also recently took part in the college study abroad program, where she had the opportunity to teach in Florence, Italy, for two semesters. In addition, Professor Seefer is an active member of the Association for Business Communication and has presented numerous times at ABC’s annual conventions. Professor Seefer, who places great emphasis on student learning, success, and achievement, has been named Teacher of the Year at three different colleges, most recently for the Contra Costa Community College District.
  • REORGANIZED AND REFORMATTED CHAPTER CONTENT INCREASES CLARITY. Where appropriate, chapter content throughout this edition is now reorganized with a stronger format to improve student understanding and ease in review. This edition offers greater use of numbered and bulleted lists for quick reference.
  • NEW “GRAMMAR IN THE NEWS” FEATURES FOCUS ON FREQUENT REFERENCES TO GRAMMAR IN TODAY'S NEWS. These engaging margin notes show students how grammar points from this edition appear in current news articles. Students clearly see how the concepts they are learning are relevant to everyday life.
  • NEW “TAKE A BREAK” MARGIN NOTES EMPHASIZE REFERENCES TO GRAMMAR IN ENTERTAINMENT MEDIA. These entertaining margin notes show students how often grammar and concepts from this edition appear in books, films, television, music and other entertainment media. Some of the margin notes allow students to practice their skills with quick, fun activities.
  • COMPLETELY REVISED “REAL-WORLD EDITING” EXERCISES CORRESPOND CLOSELY TO CHAPTER CONTENT AND HELP EVALUATE MASTERY. In response to instructor requests for exercises that more effectively measure what students have learned in each chapter, the exercises in this feature are completely rewritten to better incorporate chapter content.
  • THREE-LEVEL APPROACH STARTS WITH THE BASICS BEFORE MASTERING MORE ADVANCED SKILLS. The book’s unique and thorough approach to grammar begins with the basics every student needs. The authors then move, step-by-step, through the language building skills students will rely upon to communicate effectively in their business careers. Learning aids throughout the text, such as exercises, study tips, and Spot the Blooper, challenge and engage students at each level. This three-level approach has been very effective in separating learning into manageable segments.
  • MINDTAP® OFFERS STUDENTS A FULLY ONLINE PERSONAL LEARNING EXPERIENCE. MindTap helps students develop, reinforce, and apply language skills in Business English. The robust learning path includes various auto-graded assignments that provide students with comprehensive feedback without adding to your workload. You also find an e-book and supporting course materials all in one place for easy access for you and your students. Completely flexible in its design, MindTap® makes it easy to personalize your course by rearranging existing content or by integrating outside content like videos, handouts, and more.
  • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
  • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester--and beyond.
UNIT 1: LAYING A FOUNDATION
1. Parts of Speech
2. Sentences: Elements, Varieties, Patterns, Types, Faults

UNIT II: KNOWING THE NAMERS
3. Nouns: Plurals and Possessives
4. Pronouns

UNIT III: SHOWING THE ACTION
5. Verbs
6. Subject–Verb Agreement

UNIT IV: MODIFYING AND CONNECTING WORDS
7. Adjectives and Adverbs
8. Prepositions
9. Conjunctions and Interjections

UNIT V: PUNCTUATING SENTENCES.10. Commas.
11. Semicolons and Colons
12. Other Punctuation

UNIT VI: WRITING WITH STYLE
13. Capitalization
14. Numbers

Appendix A: Document Format Guide
Appendix B: Developing Spelling Skills
Appendix C: Developing Vocabulary Skills
Appendix D: Proofreading Marks
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1337910813
  • ISBN-13: 9781337910811
  • RETAIL $99.95

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 0357692985
  • ISBN-13: 9780357692981
  • RETAIL $77.95