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MindTap for Hoisington/Ciampa's Introduction to Artificial Intelligence: A Business Perspective, 1 term Instant Access, 1st Edition

Corinne Hoisington, Mark Ciampa

  • Copyright 2026
  • {{checkPublicationMessage('Published', '2025-10-23T00:00:00+0000')}}
Starting At $129.95 See pricing and ISBN options
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MindTap for Hoisington/Ciampa's Introduction to Artificial Intelligence: A Business Perspective, 1 term Instant Access 1st Edition by Corinne Hoisington/Mark Ciampa
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Overview

MindTap for Hoisington/Ciampa's "Introduction to Artificial Intelligence: A Business Perspective" is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course to provide engaging content, challenge every individual and build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.

MindTap provides complete ownership of your course content and learning experience. Tailor your course content to reflect your unique teaching style, address key course needs and enhance student engagement and comprehension. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the eBook.

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Meet the Authors

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Corinne Hoisington

Corinne Hoisington is a full-time professor of information systems technology at Central Virginia Community College in Lynchburg, Virginia, with more than 25 years of teaching experience. She travels over 200,000 miles a year delivering keynote addresses to college and university professors and K-12 educators in over 70 cities worldwide for customers such as Microsoft Corp., Microsoft Canada Camp 21 International Events, Cengage, ByteSpeed, Capital One International Bank, Executive LIVE in London and Johannesburg, and the international South by Southwest (SXSW) event in Austin, Texas. Professor Hoisington is the recipient of the Microsoft Most Valuable Professional award in Computer Programming. In addition, she has authored over 30 textbooks with Cengage and National Geographic on topics such as Outlook 365, Office 365, Microsoft Windows, Android Boot Camp Java, Technology Now and Visual Basic.

Mark Ciampa

Dr. Mark Ciampa is a professor of information systems in the Gordon Ford College of Business at Western Kentucky University in Bowling Green, Kentucky. Prior to this current role, he served as an associate professor and the director of academic computing at Volunteer State Community College in Gallatin, Tennessee, for 20 years. Dr. Ciampa has worked in the IT industry as a computer consultant for businesses, government agencies and educational institutions. He has published more than 20 articles in peer-reviewed journals and has written more than 25 technology textbooks, including CompTIA CySA+ Guide to Cybersecurity Analyst, Security+ Guide to Network Security Fundamentals, Security Awareness: Applying Practical Security in Your World, CWNA Guide to Wireless LANS, and Guide to Wireless Communications. Dr. Ciampa holds a Ph.D. in technology management with a specialization in digital communication systems from Indiana State University and has certifications in security and healthcare.

Features

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  • BUILD STUDENTS' CONFIDENCE MindTap is a comprehensive online digital solution. MindTap is an outcome-driven application that propels students from memorization to mastery. It's the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. Give your students the power to read, listen and study on their phones so they can learn on their terms
  • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. 12 distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. Students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
  • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content, including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • WE'RE HERE FOR YOU. MindTap isn’t just a tool, it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one, and we’ll be right here to help you and your students throughout the semester and beyond.

Table of Contents

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1. Changing Business in the Blink of an AI.
Introduction: The Transformation of the Business World with AI. Automating Business Operations with AI. Introducing OpenAI's ChatGPT. Engineering a Basic Generative AI Prompt for a Text Response. Understanding AI and its Impact on Ethics and Privacy. Analyzing Potential Bias, Accuracy, and Privacy of OpenAI.
2. Progressing from Turing to Deep Learning.
Tracing the Evolution of AI. Connecting the The Turing Test and Intelligence. Applying Machine Learning Innovations. Illustrating Deep Learning. Using Deep Learning in Microsoft Office with Copilot. Developing Microsoft PowerPoint Slides using Copilot. Perceiving AIs Impact on Business and the Economy.
3. Making Headway with Natural Language Processing.
Unlocking the Power of Language with NLP. Bridging the Gap between Humans and Machines. Using AI Speech Recognition in Google Gemini's Multimodal AI Model. Advancing Prompt Engineering in Gemini's Multimodal AI Powered Voice. Analyzing Generative AI's Impact on Business Recruitment.
4. Moving Forward with Machine Learning and Generative AI.
The Rise of Big Data and Machine Learning. The History of Language Models Data. How ChatGPT Works within Conversational AI Applications. Copilot and Gemini in Industry: Use Cases and Case Studies. The Impact of ChatGPT on Society and Communication. Understanding AI within AI Mobile Apps. Using AI with the Apple Intelligence Platform.
5. Seeing with Computer Vision.
Introduction to Computer Vision. Image Formation and Representation. Image Filtering and Enhancement. Object Detection and Recognition. Generating AI Art Ethically.
6. Addressing Inequities and Advancing Inclusion Through Technology.
A Veneer of Objectivity and Fake News. AI as a Black Box. Copyright Infringement via Generative AI. AI and Education: Improving Learning and Teaching. Personalized Learning. Evaluating AI Tools for Research.
7. Bringing AI to the Physical World with Robotics.
History and Evolution of Robotics. Exploring the Diverse Types of Robotic Technology. Robots at Work: Industry Applications. Sensors and Actuators for Robotics. Robot Control and Planning with AI. Reinforcement Learning and Use Cases for Robotics.
8. Applying AI to Cybersecurity.
The Challenges of Protecting our Technology. The Ideal Union: AI and Cybersecurity. The Two Sides of AI. Crafting an Advanced AI Prompt. Using AI in Cybersecurity. The Future of AI and Cybersecurity.
9. Building a Chatbot: The Future of Conversation.
Chatbots: Enhancing Customer Service and Efficiency. Design the Key Components of a Chatbot. Creating Your Own Chatbot. Chatbot Knowledge Bases. The Rise of Chatbots: How Automation is Transforming Customer Service.
10. Ensuring Ethical Development in a Digital World.
Oversight Overwhelmed in the Legal System. Developing Ethical Guidelines for AI Systems and Robotics. Understanding Sustainability in the Age of AI. Designing Fairness into Data Collection and Use. Protecting Privacy and Data Rights in the Age of Big Data. Ensuring Ethical Guidelines for AI Video Creation.
11. Reshaping Society and Transforming the Labor Market.
The Role of AI in Marketing and Customer Experience. AI and Healthcare: Revolutionizing Patient Care and Medical Research. AI and Supply Chain Management: Enhancing Efficiency and Reducing Costs. AI and Entrepreneurship: Unlocking Innovation and Growth. Preparing for the AI-Powered Future: Life and Business with AI. Winners and Losers in Career Pathways.

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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  • ISBN-10: 821402434X
  • ISBN-13: 9798214024349
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  • ISBN-10: 8214024331
  • ISBN-13: 9798214024332
  • RETAIL $129.95
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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap for Hoisington/Ciampa's Introduction to Artificial Intelligence: A Business Perspective, 2 terms Instant Access

ISBN: 9798214024349
MindTap for Hoisington/Ciampa's "Introduction to Artificial Intelligence: A Business Perspective" is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course to provide engaging content, challenge every individual and build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap provides complete ownership of your course content and learning experience. Tailor your course content to reflect your unique teaching style, address key course needs and enhance student engagement and comprehension. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the eBook.