MindTap Instant Access (Multi Term) for Pride's Business, 2e, 2nd Edition |

William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his PhD from Louisiana State University. In addition to this text, he is the co-author of CENGAGE LEARNING'S BUSINESS text, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Dr. Pride’s research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes received his Ph.D. from the University of North Texas with an emphasis in business administration and college instruction. He has taught introduction to business courses for more than 35 years, both on campus and online for Richland College -- one of seven campuses that are part of the Dallas College District. Dr. Hughes has also taught accounting, personal finance, small business management and business mathematics. In addition to FOUNDATIONS OF BUSINESS, he has authored college textbooks for personal finance and business mathematics. He has also served as a content consultant for two popular national televisions series -- "It’s Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." In addition, Dr. Hughes served as lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment advisor to individuals, businesses and charitable organizations. Dr. Hughes is the recipient of three different teaching in excellence awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There’s nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only additional academic courses, but also life in the real world."

Jack R. Kapoor holds an Ed.D. from Northern Illinois University. He has been a professor of business and economics in the business and technology division at the College of DuPage, where he has taught introduction to business, marketing, management, economics and personal finance for more than 40 years. Dr. Kapoor previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business and other colleges. Dr. Kapoor is a recipient of the Business and Technology Division’s Outstanding Professor Award. He has also served as an assistant national bank examiner for the U.S. Treasury Department and has worked as an international trade consultant for Bolting Manufacturing Co., Ltd. in Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS. He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business and the Chicago Tribune. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist and communist countries.

Norm Althouse received his Bachelor of Business Administration (Accounting) and worked in the public sector before returning to continue his studies in the Master of Business Program. He has studied in Canada, Australia, Ireland, and Hungary. Currently, Norm is a Teaching Professor at the Haskayne School of Business at the University of Calgary. After several years of teaching in the Organizational Behaviour and Human Resources Area at the University of Calgary, Norm transferred to the Strategy and Global Management Area, where he currently teaches. Norm has developed a number of courses including a core course in business for first- and second-year business students and organizational behaviour classes for graduate students. His commitment to continuous improvement has resulted in many new developments, including the integration of materials and changes in the pedagogy of the course. Norm’s research activities include team building, the changing nature of management and managers, the study of values and diversity in the workplace, and, most recently, the study of mentor–mentee relationships in business. Additionally, Norm has presented at conferences such as the Administrative Sciences Association of Canada (“The Gendering Component of Diversity: How Is It Faring?”) and the Academy of Management (“Success in the Classroom, Grading Strategies, and Group Work for New Instructors”), and has been published in a book of readings from the Global Business and Technology Association—Budapest, Hungary (“Hierarchies in Transition: Hungary and Canada”). Norm has also published academic articles and business cases.

Laura Allan received her Honours Bachelor of Business Administration from Wilfrid Laurier University and, after a brief stint in the private sector working in an advertising agency, she went on to get her Master of Business Administration at York University. Laura went back to her alma mater to teach in 1984 where she is a Teaching Professor in the Lazaridis School of Business & Economics and the former Executive Director of the Schlegel Centre for Entrepreneurship & Social Innovation. Laura coordinates a first-year introduction to business class at Laurier, with over 1400 students and 30 teaching assistants, and designs and teaches the entrepreneurship curriculum. She also conducts executive development seminars and consults on the topic of emotional intelligence. Laura has been involved on a number of introductory textbooks, as academic editor, writing a study guide, and contributing chapters and other materials. She also developed online versions of the two introductory business courses for the university’s distance education department. Laura’s commitment to an integrative and immersive approach to teaching business led her to completely redesign the first-year courses around an integrative framework and incorporated a semester long project to design a new business venture along with two annual competitions—the New Venture and Pitch competitions, sponsored by BDO Canada and PepsiCo Canada, respectively. Laura also developed an annual Sustainability Challenge for the second-year students sponsored by IKEA Canada. Laura is currently serving as one of the AshokaU Change Leaders for Wilfrid Laurier and is the faculty advisor to the school’s national champion and global runner-up Enactus team.