MindTap Management, 1 term (6 months) Instant Access for Peng's Global Strategy, 4th Edition

Mike Peng

Copyright 2017
{{checkPublicationMessage('Published', '2016-01-18T00:00:00+0000')}}

Starting At $77.95 See pricing and ISBN options

Instructor Next Steps

Students: Buy now

MindTap Management, 1 term (6 months) Instant Access for Peng's Global Strategy 4th Edition by Mike Peng

Quick Navigation

Overview
Meet the Author
Features
Table of Contents
Pricing

Overview

MindTap Management for Peng's Global Strategy, 4th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. MindTap is also available as a bundle option with the loose-leaf version of Peng's Global Strategy.

Meet the Authors

{{collapseContainerClosed['meet-the-author'] ? 'Show More' : 'Show Less'}}

Mike Peng

Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a Fellow of the Academy of International Business (AIB) and Asia Academy of Management (AAOM). Currently, he is serving as President of AAOM. Dr. Peng holds a bachelor’s degree from Winona State University, Minnesota, and a Ph.D. degree from the University of Washington, Seattle. With more than 180 articles and five books, he is one of the most prolific and influential scholars in global business. With over 69,000 Google citations and an H-index of 103, Dr. Peng is today's most cited and research-active international business textbook author. He is ranked #1 in global strategy, #3 in international business and #9 in strategic management in the world -- according to Google Scholar citations (as of September 1, 2025). His textbooks are worldwide market leaders that have been translated into Chinese, Portuguese and Spanish. Dr. Peng’s consulting clients include AstraZeneca, Berlitz, Canada Research Chair, MTR Hong Kong, Nationwide, Texas Instruments, UK Government Office for Science and The World Bank.

Features

{{collapseContainerClosed['features'] ? 'Show More' : 'Show Less'}}

MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work.
Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.
Save students money in their course materials with a single destination that reflects exactly what's important to you, the instructor.
Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course.
With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing.
Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
Empower students with the information to know where they stand at all times--both individually and compared to the highest performers in class within the student view of the Progress App.
Engage students with course material specially customized for them by you streamlined in one proven, easy-to-use interface.

{{collapseContainerClosed['table-of-contents'] ? 'Show More' : 'Show Less'}}

Global Literacy Pre-Course Assessment.
PART I: FOUNDATIONS OF GLOBAL STRATEGY.
Strategizing Around the Globe.
Managing Industry Competition.
Leveraging Resources and Capabilities.
Emphasizing Institutions, Cultures, and Ethics.
PART II: BUSINESS-LEVEL STRATEGIES.
Growing and Internationalizing the Entrepreneurial Firm.
Entering Foreign Markets.
Making Strategic Alliances and Networks Work.
Managing Global Competitive Dynamics.
PART III: CORPORATE-LEVEL STRATEGIES.
Diversifying and Managing Acquisitions Globally.
Strategizing, Structuring, and Learning Around the World.
Governing the Corporation Around the World.
Strategizing with Corporate Social Responsibility.
Cases.
Business Insights.
Group Project.
Global Literacy Post-Course Assessment.

Learning Path Activities:
Insert Global Literacy Assessments right into your learning path! These pre- and post-course assessments help students establish an understanding of global issues. In addition, you can collect data for program reporting efforts.

Cases engage students by presenting everyday business challenges, placing concepts in real-world context and making for great points of discussion.

Invite students to explore business scenarios in real-time through Business Insights. In just one click, you can add up-to-date data and news right into the learning path!

Compare Buying Options

{{collapseContainerClosed['compare-buying-options'] ? 'Show More' : 'Show Less'}}

MindTap Options

{{collapseContainerClosed['detail_1'] ? 'Show More' : 'Show Less'}}

Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.