MindTap V2.0 for Verderber/Sellnow/Verderber's The Challenge of Effective Speaking in a Digital Age, 1 term Instant Access, 17th Edition

Rudolph F. Verderber, Deanna Sellnow, Kathleen S. Verderber

Copyright 2020
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MindTap V2.0 for Verderber/Sellnow/Verderber's The Challenge of Effective Speaking in a Digital Age, 1 term Instant Access 17th Edition by Rudolph F. Verderber/Deanna Sellnow/Kathleen S. Verderber

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Overview
Meet the Authors
What's New
Table of Contents
Pricing

Overview

MindTap V2.0 for Verderber/Sellnow/Verderber's The Challenge of Effective Speaking in a Digital Age, 17th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.\n\nMindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook. MindTap\u2019s Observe, Prepare, Practice, and Present structures every chapter, beginning with low-stakes activities that build over the course so students may demonstrate their knowledge and skill in high-stakes performances of informative and persuasive speech presentations.\n\n\"Observe\" activities ask students to watch a speech from the Speech Video Library and answer auto-graded questions.\n\n\"Prepare\" activities guide students through topic generation, research, organizing and citing their research, and ultimately generating a complete outline of their speech, including note cards, using MindTap\u2019s Outline Builder tool.\n\nFrequent, low-stakes \"Practice\" activities ask students to provide an impromptu video response to an ethical question that emphasizes chapter concepts and promotes civic engagement.\n\n\"Present\" activities ask students to record their own video speech demonstrating their knowledge of chapter concepts, to share with their peers and instructor. Pre-built rubrics auto-sum student work for easy instructor grading.

Meet the Authors

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Rudolph F. Verderber

Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati, and the former National Speaker's Association Professor of the Year. He is also one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts (Communicate!, The Challenge of Effective Speaking, COMM, and SPEAK) have a reputation for being student favorites due to their accessible presentation of theory and skills.

Deanna Sellnow

Deanna D. Sellnow, Ph.D., is a Luminary Research Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. Her research focuses on instructional communication as it occurs in conventional and nonconventional classrooms (and in risk and crisis contexts in particular). She also studies the persuasive power of popular culture, particularly in entertainment media (music, movies, television, advertisements). Published in regional, national and international journals, Dr. Sellnow is co-author of Communicate!, COMM, SPEAK, and The Challenge of Effective Speaking, all with Cengage. She also wrote The Rhetorical Power of Popular Culture: Considering Mediated Texts, with Sage. Dr. Sellnow is also the former editor of the Journal of Communication Pedagogy, Communication Teacher, and the Basic Communication Course Annual.

Kathleen S. Verderber

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds a Master of Arts in speech communication, an M.B.A., and a doctorate in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of Communicate!, The Challenge of Effective Speaking in a Digital Age, COMM, and SPEAK, all with Cengage. She is also the author of Inter-Act: Interpersonal Communication, Concepts, Skills and Contexts with Oxford University Press.

What's New

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New "Observe" activities ask students to watch a speech from the Speech Video Library and answer auto-graded questions to gain insights into public speaking performances and apply chapter concepts. Instructors may also customize this Observe activity so students watch the same Speech Video but reply to open ended questions, ensuring that instructors create their course in ways that work best for them.
New "Prepare" activities guide students through the steps of topic generation, research, organizing and citing their research. MindTap’s Outline Builder tool folds this entire process together, resulting in a complete outline of their speech, including note cards. Each Prepare activity has been updated to reflect chapter concepts and instructors may customize the Outline Builder tool to precisely emphasize their chapter and course needs.
New "Practice" activities either provide an ethical prompt to which students record an impromptu video response or ask students to practice their formal informative, persuasive, ceremonial speech or group presentation. These updated impromptu Practice activities emphasize chapter concepts and promote civic engagement.
New "Present" activities provide students with a prompt requesting them to video record their speech demonstrating their knowledge of chapter concepts, to share with their peers and instructor. These new Present activities are coupled with the existing Present activities in which students present their formal and final speeches in front of their class for real-time feedback. Pre-built rubrics auto-sum student work for easy instructor grading.
New “Additional Resources” folder includes downloadable/editable documents for Building Community in Your Class, two Communication Self-Awareness surveys (the Personal Report of Public Speaking Anxiety and the Personal Report of Communication Apprehension), the Speech Confidence Series (a micro-learning one-minute video speech training tool accompanied by auto-graded quiz questions),and 21 essential readings and 12 videos on the fundamentals of Critical Thinking, Reading, and Writing.

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Part I: ORIENTATION.
1. Foundations of Public Speaking.
2. Your First Speech.
3. Listening.
Part II: PRINCIPLES.
4. Determining an Appropriate Speech Goal.
5. Adapting to Audiences.
6. Topic Development.
7. Organizing the Speech Body.
8. The Introduction and Conclusion.
9. Presentational Aids.
10. Language and Oral Style.
11. Delivery.
Part III: INFORMATIVE AND PERSUASIVE SPEAKING.
12. Informative Speaking.
13. Persuasive Messages.
14. Persuasive Speaking.
Part IV: ADAPTING TO OTHER OCCASIONS AND FORMATS.
15. Ceremonial Speaking.
16. Group Communication and Presentations.

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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