MindTapV2.0 for Lamb/Hair/McDaniel's MKTG, 1 term Instant Access, 13th Edition

Charles W. Lamb, Joe F. Hair, Carl McDaniel

Copyright 2022
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MindTapV2.0 for Lamb/Hair/McDaniel's MKTG, 1 term Instant Access 13th Edition by Charles W. Lamb/Joe F. Hair/Carl McDaniel

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Overview
Meet the Authors
Features
Table of Contents
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Overview

Today's leading digital platform, MindTap for Lamb/Hair/McDaniel's MKTG, 13th Edition, gives you complete control of your course to create unique learning experiences that challenge students, build confidence and elevate performance.\n\nMindTap introduces students to core concepts from the beginning of your course using a simplified learning path that progresses from understanding to application. MindTap presents concepts using a blend of engaging narrative and media while minimizing distraction with assignments that pair learning content with assessments in a visually appealing side-by-side format. \n\nExclusive Instructor Tools allow you to modify the wording of questions, answer choices and feedback in assessments to match the specific objectives and style of your course.\n\nMindTap for Lamb's MKTG, 13th Edition has been fully redesigned with a flow that matches how students learn. With MindTap and you, students don\u2019t just read chapter content, they learn it and apply it one concept at a time to begin to think and act like marketers. On their smartphone, tablet, or laptop, MindTap helps students navigate their course, study, and complete assignments wherever they are! \n\nStudents work through engaging, formative activities in the \"Learn It\" modules, one concept at a time, before building up to the \"Apply It\" that bridge the understanding of concepts to making them actionable in the real-world of marketing. \n \nUse MindTap for Lamb's MKTG, 13th Edition as-is, or customize it to meet your specific course needs. You can also easily integrate MindTap into your Learning Management System (LMS).

Meet the Authors

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Charles W. Lamb

Charles W. Lamb, Jr., served as chair of the Department of Marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than 30 books and anthologies on marketing topics, and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU, which is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award, selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

Joe F. Hair

Joseph Hair is a Distinguished Professor of Marketing and the Director of the Ph.D. in Business Administration Program at the University of South Alabama. Immediately prior to joining the University of South Alabama, Joe was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was the Director of the Entrepreneurship Institute at Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management and marketing research courses. Hair has authored more than 40 books and over 80 articles in scholarly journals. He has also participated on many university committees and chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, the American Marketing Association, the Society for Marketing Advances, and the Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, the 2007 Innovative Marketer of the Year by the Marketing Management Association and the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor's degree in economics, a master's degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries ranging from food and retail to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior.

Carl McDaniel

Carl McDaniel served as a professor emeritus at the University of Texas–Arlington. He chaired the marketing department at UTA for 32 years. Throughout his more than forty-year career, he received several awards for outstanding teaching. McDaniel worked as a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. McDaniel wrote and coauthored over 90 textbooks in marketing and business, in addition to his contributions to MKTG. His research appeared in The Journal of Marketing, the Journal of Business Research, the Journal of the Academy of Marketing Science and the California Management Review. McDaniel was a member of the American Marketing Association. Along with his academic experience, McDaniel co-owned a marketing research firm and served as a senior consultant to the International Trade Centre (ITC) in Geneva, Switzerland, whose mission is to help developing nations increase their exports. McDaniel held a bachelor's degree from the University of Arkansas and a master's degree and doctorate from Arizona State University.

Features

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The outcomes-based learning design within MindTap propels students from memorization to mastery so students begin to think and act like marketers. It’s the only platform today that gives you complete ownership of your course to engage students, ensure they build a strong foundation of knowledge, and then apply it in real-world scenarios.
BOOST COMPREHENSION WITH IMPROVED LEARNING DESIGN Students can focus and better comprehend key concepts through a Learning Path divided into groups of short activities, all anchored to a single learning objective. Built upon proven learning research and theory, MindTap presents concepts by pairing assessment and content in a visually captivating side-by-side format, one concept at a time, and with rich feedback.
PERSONALIZE REPORTS AND ACTIVITIES New personalized reporting capabilities offer targeted support activities that deliver actionable insights, content, and tools. You have the information you need to work with students to address specific, key learning needs and ensure their progress and success.
PROVIDE FULL COURSE ACCESS ON THE GO Offer your students the flexibility they need to fit learning into their day—wherever they are and using whatever approach works best for them. Compatible with smartphones or tablets, the Cengage Mobile App enables students to complete activities, and for the first time, assignments, access and read their eTextbook, receive due date reminders, and study anytime, anywhere, with tools like flashcards, quizzes, and more. Keep students connected and engaged with your course, even on the go.
ACCESS EVERYTHING YOU NEED IN ONE PLACE Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive media, assignments, assessments, and focused resources, strategically designed for each step in students' learning.
EMPOWER STUDENTS TO REACH THEIR POTENTIAL Gain actionable insights into student engagement with distinct metrics. Identify topics troubling your entire class and instantly communicate with struggling students. Track class performance down to the learning objective and curate lectures in real-time to respond to distinct class-wide needs. Students can track their scores and take the guesswork out of studying with performance reports.
PERSONALIZE YOUR COURSE TO YOUR OBJECTIVES Only MindTap gives you complete control to personalize your course. You have the flexibility to edit questions and answers, reorder textbook chapters, add your own notes, and embed a variety of content, including Open Education Resources (OER) and third-party content. Personalize course content to your students’ needs—they can even read your notes, add their own, and highlight key text to aid progress.
COUNT ON OUR DEDICATED TEAM, WHENEVER YOU NEED THEM MindTap isn’t simply an online learning tool—it's a network of support from a personalized team eager to further your success. We're ready to help, from setting up your course to tailoring MindTap resources to meet your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
WANT MORE CONTENT BUT SHORT ON TIME? The new Activity Builder provides instant access to additional vetted content, such as case studies, videos, practice quizzes, and more to further customize your course using today’s most relevant and engaging resources.

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ENGAGE STUDENTS WITH WHY DOES “THIS” MATTER TO ME? ACTIVITIES
Immediately engage students with new “Why Does ‘This’ Matter to Me?” Activities. These connect the upcoming chapter to an authentic, real-world scenario designed to pique engagement and emphasize relevance. These activities can help build interest before class and trigger lively discussion.

CHAPTER-LEVEL eTEXTBOOK
Foster student engagement from day one with a dynamic eTextbook that brings the value, concepts, and applications of the printed text to life. Students open an active-learning experience as each chapter provides opportunities to interact with content using the approach that's best for the individual learner.

HELP STUDENTS LEARN IT, ONE CONCEPT AT A TIME
Add the excitement of multimedia instruction to your course to supplement textbook learning. “Learn It” activities offer bite-sized chunks of instruction that highlight the most important concepts in each chapter. Each “Learn It” activity reinforces the text's instruction and approaches concepts in a different way to promote student choice and autonomy with personalized learning. You can assign Learn Its to ensure students have read and understand key concepts before class so you can take them further.

ENCOURAGE CONTEXTUAL UNDERSTANDING.
Chapter Assignments challenge students to apply concepts through scenario-based questions, assessing students' comprehensive understanding of the chapter's objectives and provide rich feedback.

FACILITATE APPLICATION.
The “Apply It” Case Activities bring the principles to marketing to life as students see them play out in today’s top corporations and innovative companies through short videos and written cases. Through a variety of scenarios, students apply what they’ve learned, gaining feedback from rich remediation along the way.

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MindTap Options

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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