MKTG, 5th Edition |

Charles W. Lamb, Jr., served as chair of the Department of Marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than 30 books and anthologies on marketing topics, and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU, which is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award, selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

Joseph Hair is a Distinguished Professor of Marketing and the Director of the Ph.D. in Business Administration Program at the University of South Alabama. Immediately prior to joining the University of South Alabama, Joe was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was the Director of the Entrepreneurship Institute at Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management and marketing research courses. Hair has authored more than 40 books and over 80 articles in scholarly journals. He has also participated on many university committees and chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, the American Marketing Association, the Society for Marketing Advances, and the Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, the 2007 Innovative Marketer of the Year by the Marketing Management Association and the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor's degree in economics, a master's degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries ranging from food and retail to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior.

Carl McDaniel served as a professor emeritus at the University of Texas–Arlington. He chaired the marketing department at UTA for 32 years. Throughout his more than forty-year career, he received several awards for outstanding teaching. McDaniel worked as a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. McDaniel wrote and coauthored over 90 textbooks in marketing and business, in addition to his contributions to MKTG. His research appeared in The Journal of Marketing, the Journal of Business Research, the Journal of the Academy of Marketing Science and the California Management Review. McDaniel was a member of the American Marketing Association. Along with his academic experience, McDaniel co-owned a marketing research firm and served as a senior consultant to the International Trade Centre (ITC) in Geneva, Switzerland, whose mission is to help developing nations increase their exports. McDaniel held a bachelor's degree from the University of Arkansas and a master's degree and doctorate from Arizona State University.

Marc Boivin is the Area Chair for Marketing and Entrepreneurship at the Haskayne School of Business at the University of Calgary. He has been an instructor in the marketing department at Haskayne since 2005. He coordinates and teaches the Marketing Principles course, in addition to teaching senior marketing electives in marketing strategy and business-to-business marketing. Boivin received his bachelor of commerce degree in marketing from the University of Calgary and has an MBA in strategy from McGill University. His work experience includes international trade, new product development, marketing research, nonprofit consulting, strategy consulting, and academic research and writing. He has worked in Taiwan, Switzerland, and Canada. When not working or writing textbooks, Boivin enjoys spending time with his wonderful wife and two amazing daughters.

Dave Gaudet is a course developer and business instructor at SAIT Polytechnic's School of Business, and coordinator in the school's "Marketing Essentials" course. He also teaches "Strategic Writing for PR and Marketing" through University of Calgary and has designed and delivered courses for Mount Royal University. He is a contributing author on four marketing textbooks in the US and Canada and provides consulting services to a variety of companies through his own marketing firm, Triceratops Brand Logic Inc. Gaudet graduated from SAIT Polytechnic, jumping into a broadcast/media career spanning 15 years in which he helped launch some of Canada's most successful radio stations, and founding Gaudet-Tech Research, a marketing research firm designed to increase broadcast tuning hours. After channeling his passion for communications across a broad variety of industries including energy, hospitality, transportation, entertainment and education, under the banner of his second startup, Reputation Matters Inc, Gaudet completed his MBA from the University of Southern Queensland in Australia, earning a GPA of High Distinction.

Dr. Kim Snow is an Associate Professor of Marketing at York University. Dr. Snow received her diploma in Business Administration from Wilfrid Laurier University and her MBA and PhD from the University of Bradford, UK. She has been a member of the faculty at York University since 1992. Dr. Snow has published numerous articles in the areas of service marketing, service quality, customer satisfaction, and marketing research. She has worked with the American Marketing Association Student Chapters and has participated in several advisory and editorial boards. Prior to joining York University, Dr. Snow spent 17 years working in the financial services industry.