Discover the newly updated sixth Canadian edition of MKTG, a comprehensive and efficient resource designed in consultation with instructors and over 400 students. This edition incorporates valuable insights gathered over a decade, ensuring that it engages learners and develops critical thinking skills. With a focus on moving students up Bloom's Taxonomy, from memorization to mastery, MKTG offers a comprehensive exploration of marketing principles, market research, consumer decision making, brand management, digital marketing, and more. Equip your students with the knowledge and skills they need to excel in the dynamic field of marketing.
