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MindTap for Guffey/Loewy's Essentials of Business Communication, 1 term Instant Access, 11th Edition

Mary Ellen Guffey, Dana Loewy

  • Copyright 2019
  • {{checkPublicationMessage('Published', '2018-02-01T00:00:00+0000')}}
Starting At $99.95 See pricing and ISBN options
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MindTap for Guffey/Loewy's Essentials of Business Communication, 1 term Instant Access 11th Edition by Mary Ellen Guffey/Dana Loewy
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Overview

MindTap Business Communication for Guffey/Loewy's Essentials of Business Communication, 11th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course\u2014to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.\n\nA number of MindTap features developed by the authors enable students to apply skills directly related to chapter content in Essentials of Business Communication, 11e, including the following: Writing Plan Reviews illustrate the popular in-text writing plans with before-and-after treatments. Writing Workshops bring writing assignments to life with interactive quizzing and in-depth feedback. How-To videos demonstrate expert writing techniques. Narrated PowerPoint slides review important chapter concepts and definitions\u2014perfect for traditional and distance learners.

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Meet the Authors

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Mary Ellen Guffey

As a dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills.

Dana Loewy

Dana Loewy taught business communication at California State University, Fullerton for two decades, introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Loewy is also a business etiquette consultant certified by The Protocol School of Washington who occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. She holds a master’s degree from Bonn University, Germany, and earned a doctorate in English from the University of Southern California. Before co-authoring books with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students. ​

Features

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  • MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence, and empower them to be unstoppable.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with MindTap’s preloaded, organized course materials. Teach more efficiently with interactive multimedia, assignments, quizzes, and more. And give your students the power to read, listen, and study on their phones, so they can learn on their terms.
  • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
  • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes, and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own, and highlight key text to aid their progress.
  • A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool, it’s backed by a personalized team eager to support you. We help you set up your course and tailor it to your specific objectives, so you’ll be ready to make an impact from day one. And we’ll be standing by to help you and your students until the final day of the term.
  • MINDTAP IMPROVES COMPREHENSION. Homework assignments powered by Aplia improve outcomes by increasing student effort and engagement; students receive immediate explanations on every question over multiple question sets, and assignments cover chapter content as well as grammar and mechanics reviews.
  • MINDTAP FOSTERS BETTER WRITERS. Write Experience delivers writing assignments that help students improve their skills by evaluating content, style, voice, format, and originality.

Table of Contents

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Part 1: BUSINESS COMMUNICATION IN THE DIGITAL AGE.
1. Succeeding in the Social and Mobile Workplace.
Part 2: THE WRITING PROCESS IN THE INFORMATION AGE.
2. Planning Business Messages.
3. Organizing and Drafting Business Messages.
4. Revising Business Messages.
Part 3: CONTEMPORARY WORKPLACE COMMUNICATION.
5. Short Workplace Messages and Digital Media.
6. Positive and Neutral Messages.
7. Negative Messages.
8. Persuasive Messages.
Part 4: BUSINESS REPORTS AND PROPOSALS -- BEST PRACTICES.
9. Informal Reports.
10. Proposals and Formal Reports.
Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.
11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12. Business Presentations.
Part 6: EMPLOYMENT COMMUNICATION TODAY.
13. The Job Search, Résumés, and Cover Messages.
14. Interviewing and Following Up.
Appendix A: Message Formats.
Appendix B: Documentation Formats.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar/Mechanics Handbook [Including Confusing Words and 160 Frequently Misspelled Words].
Glossary (Available only within MindTap).
Index.

Compare Buying Options

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1337386545
  • ISBN-13: 9781337386548
  • RETAIL $99.95
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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1337386499
  • ISBN-13: 9781337386494
  • RETAIL $257.95
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Students: Buy now

Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

Essentials of Business Communication

ISBN: 9781337386494
Ensure your students are job-ready with the number one choice in the field -- Guffey/Lowey's ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters\u2019 wish lists, this tried-and-true text helps students develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to help students strengthen professionalism, expert writing techniques, workplace digital savvy and r\u00E9sum\u00E9-building skills. Students learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while equipping students with skills using grammar exercises, documents for editing and grammar practice no longer found in competitors. Unparalleled author-generated ancillaries support this leading approach.